Jobs Apologizes, Apple to Give iPhone Customers $100 Credit
Responding to a large amount of negative feedback from existing iPhone customers who felt slighted by Apple's decision to lower the price by a third to $399, CEO Steve Jobs apologized Thursday and said the company will offer a $100 credit for purchases from Apple's retail store or online store.
In an open letter to customers, Jobs said it was the right decision to lower the price because "now it will be affordable by even more customers" in time for the holiday season, adding that in the world of technology there will also be an upcoming price cut or product update. However, he acknowledged that Apple should have done a better job taking care of early adopters. "Our early customers trusted us, and we must live up to that trust with our actions in moments like these," Jobs wrote. Details of the credit are still being worked out and will be announced on Apple's Web site next week.