Apple to pull out of Macworld 2010, if there is one
In a completely unexpected announcement today, Apple Inc. stated that next month's appearance at IDG's Macworld Expo will be the company's last, as it scales back its appearances at other presenters' trade shows worldwide.
Monday, January 5, will be Apple CEO Steve Jobs' final address to the Macworld Expo at Moscone Center in San Francisco, the company said in a prepared statement today. The company has released no details as to why, though it's likely that the company will continue to produce its own rollout events, probably at Moscone, at times and dates of its own choosing.
Two weeks ago, Mac software producer Adobe joined accessories product manufacturer Belkin, hard drive maker Seagate, and Google beta software maker Google as the most prominent major names to pull out of next month's Macworld Expo, leaving Jobs and company nearly all by their lonesome.
Apple's pullout announcement could also serve to answer questions as to what the company was planning to talk about this month. After the rollouts of new MacBooks and MacBook Pros, and the new iPhone 3G and remodeled iPod nano, concerted Apple watchers have noticed there may be very little for the company to improve. Excitement about the possibility of a "Mac Mini nano," which is the latest topic of rumor and speculation, seems to be garnering little more than a dull murmur at present. Now, the main topic at hand could very well be a retrospective of years past, including the history-making iPhone rollout at Macworld 2007.