As ordered by the UK courts, Apple has finally posted the statement regarding the outcome of its case with Samsung on the front page of its website. Except it hasn’t posted the statement as such, but rather a link to it, and as you’d probably expect by now, there’s much more to the posting than a simple apology.
Go to Apple UK and at first glance it will seem as if the apology has yet to be posted. However, scroll down to the bottom of the page and you’ll find this statement:
On 25 October 2012, Apple Inc. published a statement on its UK website in relation to Samsung's Galaxy tablet computers. That statement was inaccurate and did not comply with the order of the Court of Appeal of England and Wales. The correct statement is at Samsung/Apple UK judgement.
The link takes you to a page containing the same text that appeared in several UK newspapers, this time with the heading "Samsung / Apple UK judgment" and nicely formatted into two paragraphs.
The court ordered Apple to post a message saying "Samsung did not copy iPad" on the front page of its website. Instead the tech company has chosen to apologize for its non-apology and point visitors to a dry and iPad-free notice. That’s not going to please the judges. But Apple has shown its contempt for the ruling in another, cleverer way -- the statement on the front page is only visible if you scroll beyond what appears to be the bottom of the screen.
The court will likely take a very dim view of all this, and it will be interesting to see what happens next…