Microsoft claims success for 'Meet your Match' Windows Phone challenge
Nearly a month ago, I told you about Microsoft's latest Windows Phone challenge -- titled "Meet your Match". Today the company released some numbers from its latest campaign. Although much of this is speculative, at least it almost certainly went better than the recent spectacular #DroidRage failure.
Windows Phone evangelist Ben Rudolph, who launched the successful "Smoked by Windows Phone" during Consumer Electronics Show 2012, began "Meet your Match" to coincide with the release of Windows Phone 8. This time around, instead of a simple speed test, Microsoft challenged customers to see which device better fit their needs -- Windows Phone 8 or the device they currently use.
Today Rudolph posted some numbers, but I cannot say that they were necessarily meaningful. There was a simple one -- the Meet your Match videos have been "viewed on YouTube over 600,000 times and hundreds of thousands times more via our online ads". Fair enough. Those are easy enough stats to prove.
However, then the data becomes a bit speculative. Rudolph tells us that "a whopping 88 percent of the people who took our post-challenge survey thought that Windows Phone was a better match for them than the phone in their pocket".
That sounds great, but it is not necessarily meaningful. After all, there is a big difference between thinking the product looks good and could work well for them, and actually going out and buying a device.
That is where Microsoft still faces a bit of a brick wall. Customers may like the look and functionality, but many are far too invested in the iOS or Android platforms to actually make the switch. I will be a believer when Microsoft actually releases improved sales figures and not just survey numbers.
Photo Credit: Microsoft