HP unleashes 'augmented reality photos' for iOS

Today HP announced Live Photo for the iOS platform -- an app that claims to bring the user's photos to life using "augmented reality". The company claims the app will bring "a new consumer printing experience by embedding short video moments into printed photos".

According to Annie Weinberger, a general manager at HP-subsidiary Aurasma, "augmented reality is the new medium for bringing the physical world to digital life and HP Live Photo puts the power of this technology into the hands of everyday consumers". The free app purports to merge still images and short videos utilizing Aurasma. Once the app has been downloaded from the iTunes App Store the user can choose a video of up to 45-seconds in length and then select an automatically generated still image. From there it is a matter of choosing a template and sharing the new creation. The new photo/video can be shared via email, Facebook or by printing to any AirPrint-enabled printer.

The app is free and requires iOS 5.1 or newer, but in certain instances can work with iOS 4.2 on some devices. HP promises to bring this technology to other mobile platforms later this year.