Samsung teases the next Galaxy (again) with a pic of the GS III

As if the hype surrounding the next Galaxy flagship was not enough, after a couple of teasers Samsung released yet another one on Tuesday with a picture showing what appears to be the new Galaxy S IV. Well, is it?

Samsung asked us "Who’s ready for the Global Unpacked Event on March 14?", but if that's what "the next big thing" looks like, count me out. All the blogs were raving today with big headlines suggesting that Samsung actually released a teaser showing the Galaxy S IV in a shadowy background, when in fact the device in question is the plain old Galaxy S III bar the headphone grill and likely surrounding sensors and front-facing camera.

Of course, we don't really know what the next Galaxy smartphone looks like (yes, there are leaked photos, but being leaked don't make them real), but judging by the design of previous iterations it's unlikely that the company will simply slap a different badge on a current flagship and sell it as the successor.

Samsung could just as well take the Apple route and slightly tweak the Galaxy S IV to look similar to its predecessor, like the fruit logo company did with the iPhone 4 and the iPhone 4S. That would certainly fit in line with the device from the teaser photo, but it seems unlikely that it would be a 1:1 reproduction with the same curvatures and overall look of the top half.

What we do know for certain is Samsung has got us talking again about a product that has not yet been released. If that's what the company had in mind, then it certainly succeeded.