Post-PC era is REAL for U.S. Apple users

Today, comScore started a new service that ranks the top U.S. websites by desktop and mobile views -- the latter is a new measurement. Some of them really pop off the chart, with Apple glaring among traditional companies. More than one-third of unique visitors in February accessed the site via mobile device-only. That compares to 5 percent for Microsoft properties. Analysts, bloggers and journalists often portray the fruit-logo company as best representative of the so-called Post-PC era, and Windows' maker the epoch in decline.

The numbers aren't shocking, if you think about them. Windows has little presence on smartphones or tablets. Microsoft mobile OS smartphones share was just 3 percent during fourth quarter, according to Gartner. IDC forecasts Windows tablet market share, based on unit shipments, will be less than 5 percent this year. By comparison, iOS has greater reach, with, according to the company, cumulative shipments exceeding 500 million. Hell, Apple sold 43.5 million iPhones just in Q4, according to Gartner.

That's where the numbers get wonky. Microsoft's presence is so low, comScore ignores it. The data only compiles from Android and iOS users. So, looked at differently, is it surprising that Microsoft has such low showing from mobile users on devices running competing operating systems?

Apple's showing is surprising and yet not. Cofounder Steve Jobs aggressively promoted the post-PC concept, and the company incorporates it into all iOS devices. Of course, not everyone going to the company's web properties does from iOS. But there are enough core users out there to make reasonable assumptions about broader trends.

Some of the other numbers are worth a gander. Mobile-only to Google sites is surprisingly low: 13.7 percent. Remember, the numbers include search and other services, and Google is all about the cloud. Amazon is 21.5 percent mobile-only and Facebook is 16.8 percent.

For the broader U.S. market, just 6 percent of total unique "digital population" views come from mobile-only, which makes the percentage for Apple -- and also Amazon -- really stand out. Services that strongly cater to mobile audiences are unsurprising, by comparison. Groupon and Pandora are 69 percent and 64.6 percent, respectively.

The comScore chart below also provides non-exclusive mobile and desktop numbers. The mobile-only figures show how few Americans have truly gone Post-PC and suggests that among them, Apple users are considerably higher than average.

Media Metrix Multi-Platform Top 50 Properties
February 2013
Total U.S. (Age 18+ on iOS & Android platforms for Mobile)
Source: comScore Media Metrix Multi-Platform
Unique Visitors/Viewers (000)
Total Digital Population Desktop* Mobile** Mobile-Only Mobile Audience Incremental % to Desktop
Total Internet : Total Audience  235,855 221,379 127,106 14,475 7%
1 Google Sites 228,084 196,782 107,604 31,302 16%
2 Yahoo! Sites 210,603 186,596 88,876 24,007 13%
3 Microsoft Sites 175,902 166,346 48,867 9,556 6%
4 Facebook 174,800 145,306 99,698 29,494 20%
5 Amazon Sites 147,031 115,363 74,122 31,668 27%
6 AOL, Inc. 130,619 115,202 54,010 15,417 13%
7 Glam Media 126,117 104,517 48,016 21,600 21%
8 Apple Inc. 115,920 75,358 62,104 40,562 54%
9 Wikimedia Foundation Sites 109,523 85,856 49,296 23,667 28%
10 CBS Interactive 100,772 85,783 34,029 14,989 17%
11 Turner Digital 98,311 81,501 38,424 16,810 21%
12 Demand Media 97,250 78,512 35,800 18,738 24%
13 eBay 84,677 65,764 41,355 18,913 29%
14 About 83,743 64,782 30,000 18,962 29%
15 Ask Network 81,430 69,355 20,933 12,075 17%
16 Comcast NBCUniversal 81,275 67,183 32,193 14,092 21%
17 Viacom Digital 79,966 70,446 20,194 9,520 14%
18 The Weather Company 76,642 56,120 37,368 20,522 37%
19 Pandora.com 65,142 23,035 51,977 42,107 183%
20 Gannett Sites 63,055 47,611 27,023 15,445 32%
21 Answers.com Sites 60,861 47,738 17,832 13,123 27%
22 VEVO 58,010 55,953 4,586 2,057 4%
23 Yelp.com 55,641 36,775 27,569 18,866 51%
24 Twitter.com 55,540 35,963 31,372 19,577 54%
25 craigslist, inc. 55,520 46,380 18,839 9,140 20%
26 Adobe Sites 54,840 40,984 19,810 13,856 34%
27 Federated Media Publishing 54,607 39,577 24,297 15,030 38%
28 Hearst Corporation 54,498 41,514 20,967 12,984 31%
29 Linkedin 54,071 45,699 14,978 8,371 18%
30 Wal-Mart 52,857 38,854 22,397 14,004 36%
31 WebMD Health 50,841 32,641 27,614 18,200 56%
32 NDN 46,262 46,260 N/A N/A N/A
33 Meredith Women's Network 45,533 32,253 19,771 13,280 41%
34 ESPN 44,759 30,348 27,735 14,411 47%
35 Tribune Interactive 44,618 32,991 17,982 11,627 35%
36 New York Times Digital 44,206 33,175 19,869 11,031 33%
37 YP Local Media Network 43,191 30,112 17,539 13,079 43%
38 Pinterest.com 41,210 26,972 22,994 14,238 53%
39 Disney Online 39,551 27,621 18,022 11,930 43%
40 Netflix.com 38,987 29,205 21,480 9,782 33%
41 Everyday Health 38,720 27,143 16,141 11,577 43%
42 Intuit 38,029 29,091 15,105 8,938 31%
43 Discovery Digital Media Sites 37,590 30,504 10,622 7,085 23%
44 Zynga 37,459 12,051 29,936 25,408 211%
45 Fox News Digital Network 37,340 29,829 15,276 7,512 25%
46 Scripps Networks Interactive Inc. 37,050 26,514 15,469 10,536 40%
47 Groupon 36,924 11,421 28,722 25,503 223%
48 WordPress.com 36,846 27,964 11,976 8,882 32%
49 Target Corporation 36,061 23,043 18,028 13,018 56%
50 Time Warner (Excl. Turner/WB) 35,142 25,729 13,693 9,413 37%

Photo Credit: jkirsh/Shutterstock

© 1998-2014 BetaNews, Inc. All Rights Reserved. Privacy Policy.