The New York Knicks select ZTE to be its official smartphone sponsor

KnicksZTE

When it comes to sports, I am a born loser. New York is chock full of successful sports teams like the Yankees and Giants, but I am not a fan of them. You see, I love the Mets, Jets, Islanders and Knicks; these teams have historically been horrible and I have had much disappointment in my life.

Today, the team I love the most, the New York Knicks, selects ZTE to be its official smartphone sponsor. Unfortunately, even the basketball team's sponsors aren't winners, as ZTE is the mere fourth-largest smartphone manufacturer in the USA.

"ZTE USA, the fourth largest smartphone manufacturer in the U.S., today announced it will become the official smartphone sponsor of the New York Knicks, Houston Rockets and Golden State Warriors. Following a successful sponsorship season with the Houston Rockets, ZTE is continuing its partnership with the Rockets and teaming up with the Knicks and Warriors for the 2014 - 2015 NBA season. As part of the partnership, ZTE will increase its commitment to local communities by supporting charitable initiatives such as the Rocket's Season of Giving, the Knick's Garden of Dreams, and the Warriors Community Phone Drive, where fans are encouraged to bring their old phones to donate to the Warriors' charity benefiting underserved youth in the San Francisco Bay Area", says ZTE.

Tad Smith, President and CEO of Madison Square Garden explains, "ZTE is a leading global smartphone brand and a great addition to the Knicks' roster of world-class partners. As the Official Smartphone of the Knicks, ZTE will be synonymous with a world-class franchise and will have a powerful platform to showcase its brand to Knicks fans throughout the tri-state area".

While ZTE should be applauded for supporting the charities of the Knicks, Warriors and Rockets, let's be honest here -- most consumers do not know the company. For those aware of the brand, it is largely synonymous with being low-cost. Clearly, this association with the Knicks is designed to build brand awareness, but it remains to be seen if it will work. Luckily for ZTE, the Knicks remain popular even when losing, so either way, its brand will get increased visibility.

Are you aware of ZTE? Tell me in the comments.

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