Google responds to Apple Watch

The newest Android "be together. not the same." commercial posted to YouTube today ahead of Apple's big smartwatch launch. The video series focuses on individuality and choice, which packs a little more punch for a wearable where one size likely won't fit all.

I like the background music, "On the Regular" by SHAMIR, in an advert by every measure focused on Apple Watch's presumed young and hipster crowd. You can be square, round, or whatever you want with Android Wear.

Google's marketing response is sensible, and there will need to be lots more of it, if the company and its partners want to have any say defining the narrative. Otherwise, Apple will, and started long before today's event by parading lead designer Jony Ive.

My journalist peer JR Raphael makes an important point that everyone should consider when evaluating this versus that: "The Apple Watch and Android Wear are not head-to-head competitors. They're platform-specific accessories -- one for iOS and one for Android". Bing! Right on. These devices fit into larger lexicons of digital lifestyle.

So for fanboys lining up for either camp, have fun arguing and debating. But remember: You aren't likely to convert anyone who hasn't already committed to Android or iOS.