Predictive communication helps optimize online sales

Business communication 2

Modern businesses spend a lot of money on customer service and on e-Commerce solutions, but often it seems that there's a disconnect between the two.

California-based company Altocloud has come up with a solution that combines machine-learning technology with real-time communications to predict the right time to interact with customers.

The software can determine the best answer to real-time decisions such as "will connecting this prospect to this sales representative now help them purchase today, or should we simply make a recommendation?" Since it's cloud based, the Altocloud software needs no extra infrastructure and is also integrated with existing marketing automation and e-commerce platforms.

"There is a better route to digital customer engagement than yesterday's 1-800 numbers, random chat popups and disjointed telephone conversations," says Altocloud CEO Barry O'Sullivan. "Our platform enhances existing marketing and sales software so that companies doing business online can reach out to prospects at a time when they're most interested, to drive increased sales".

Altocloud analytics engine

The software can be used to enhance customer experience by embedding voice, video, chat and screen sharing into websites and mobile apps. Plus it can be deployed fast with lightweight JavaScript snippets and mobile APIs powered by a SaaS platform. Live communications can be integrated with marketing automation and CRM systems to enhance existing enterprise contact center solutions.

Altocloud has announced the commercial availability of its product from today along with $2 million of seed funding to allow it to carry its business forward.

It's exhibiting its software at the Enterprise Connect Conference and Exhibition from March 16-19, 2015 at the Gaylord Palms in Orlando. You can also sign up for a free trial via the company's website.

Image Credit: Dusit / Shutterstock

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