Making it easier for small businesses to create a professional online presence

uKit screen grab

It's becoming almost essential for businesses to have an online presence today, but for smaller companies or one-man operations employing a professional designer may be prohibitively expensive and basic template-based design tools don't always produce quality results.

Russian website specialist uCoz is about to make life easier for small businesses with the launch of the open beta of its new website creation platform, uKit.

uKit is designed with even the least tech-savvy user in mind. It's a browser-based drag-and-drop website builder that lets micro and small sized businesses create personalized websites in an easy yet effective way.

"Micro, small businesses and freelancers account for over 95 percent of the world's enterprises, and with increasing competition, an online presence has become even more vital. In the United States alone, around 50 percent of the businesses don't have a website. We want to help business owners save on initial start-up costs with a do-it-yourself solution that is highly flexible and professional, yet affordable," says Evgeny Kurt, uKit's CEO and Co-Founder of uCoz.

uKit offers a number of templates to get you started which you can then customise to meet your needs. It's easy to add various kinds of content, social links, online stores, blogs, etc. A toolbar to the left of the screen adapts to offer options for whichever page element you click on.

A clever feature of uKit is that the software limits user customizations based on recommendations by skilled design professionals. This helps users avoid scenarios like mismatched fonts, awkward color combinations, unprofessional headers and other design mishaps. The sites it creates are designed to adapt seamlessly to display across all devices including tablets and smartphones.

Further additions to the service to be rolled out later this year include a landing page generator. There will also be an automatic AI-assisted conversion from FB pages and outdated websites to a new, redesigned and adapted to current marketing standards, business website.

The beta is available now and you can try it out for yourself by visiting the uKit site.

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