Boosting website visibility for small businesses
Having a website is one thing, but getting it seen is another matter. Ensuring visibility of a site involves lots of factors which in the past may have been beyond the expertise and budget of smaller organizations.
Leading European web host 1&1 Internet is launching its latest MyWebsite 8 tool which includes an Online Success Centre making it easier for businesses to be found online.
Accessed via a central, easy to use dashboard the 1&1 Online Success Centre platform analyzes and displays the elements needed for online visibility while guiding business owners via a step-by-step process to improve their Internet presence.
By centrally managing basic information like name, address and phone number as well as opening hours and directions, businesses can enhance their local search ranking. With this information and the semantic appeal of the website, a Google preview is automatically generated allowing users to check how their data is displayed to their customers in the most popular search engine.
In addition it provides an instant appraisal of how a website appears on the most relevant online directories like Google Maps or Yelp, which are becoming more and more important for local searches. Users can also automate the management of their listings by applying 1&1 ListLocal to their online strategy.
A Content Optimisation interface guides users by an easy to use, speed-dial graphic that illustrates their level of search engine optimization. Content can be optimized to a high degree by applying an SEO tool which is integrated in selected packages.
"Since 2008, 1&1 has been committed to being a strong partner for small businesses by continually enhancing our website builder year after year," says Robert Hoffmann, CEO of 1&1 Internet Ltd. "With 1&1 MyWebsite 8 we introduce an industry first approach for small businesses to increase their online visibility. The new 1&1 Online Success Centre allows small businesses to get found easily on search engines and to be listed on the most influential online directories in a matter of just a view clicks".
Prices for MyWebsite 8 start from £6.99 per month in the UK, a 30-day free trial is available via the company's website.