Amazon adds High Dynamic Range video for Prime members
Today's video is getting a bit confusing. There's Ultra HD (4k) and High Dynamic Range, which differs somewhat from HDR pictures of the same name. Essentially, though, they do the same thing in the end, enhancing contrast and deepening shadows, while claiming a richer color that aims to be more pleasing for the viewer.
Now Amazon is bringing this technology to Prime customers with a new update. For the moment though, it's only one show, but Amazon plans to add more.
"Amazon today announced that Prime members in the US can instantly watch the debut season of the Amazon Original Series, Mozart in the Jungle in high dynamic range (HDR) at no additional cost to their membership, marking the first video service to offer HDR", the retail giant announces.
Ultra HD has been available to Prime members since last year, but this HDR offering is a first. "It’s been a great year for Mozart in the Jungle", says Roman Coppola. "Now, having the first season available for fans in an upgraded visual experience is exciting—the enhanced quality makes every scene look even better and we hope it’s something that our viewers really enjoy".
While hundreds of titles are available in 4K, HDR is still brand new and pickings are slim. However that will change as partnerships are expanded. Hollywood Studios and device makers are already on board.
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