New video ads highlight Apple Music's superior 'Discovery'

It can be quite the polarizing topic, but make no mistake -- streaming is both the present and future of listening to music. You can desperately cling to your shiny compact discs and backups of digital music downloads, but eventually, you will be no different than a person still using floppy disks. It's time to evolve with the rest of us.

Selecting a streaming music service can be an ordeal, as there are many quality offerings from which to choose. Spotify, Google Play Music All Access and Groove are all solid, but Apple Music, the newest of the bunch, is already the best. What it offers beyond its competitors, is superior discovery. Without a way to discover new music, you will end up never leaving your comfort zone. Apple's service helps you to expand your artistic horizons. Today, the company unveils three new advertisements to highlight this.

The first commercial is titled "Discovery". Shot in a beautiful black and white, the narrator highlights the biggest benefit of streaming music -- having a ton of music available at all times. He also highlights the dilemma, however, of artists experiencing difficulty in getting discovered, while listeners have difficulty discovering new music. Apple Music bridges that gap.

The other two ads feature artists I've never heard of before -- James Bay and Kygo. Now that Apple has featured them in the videos, I will be more inclined to check them out. The beauty, you see, is that human beings chose to feature these artists in the video ads. Apple Music works in the same way -- humans create the playlists and radio stations; it makes a world of difference.

So, who will you discover on Apple Music?

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