New partnership helps boost eCommerce platform performance
In order to get a competitive advantage, retailers are increasingly looking to deliver a rich, interactive eCommerce experience for their customers. The problem with this is that it can lead to platforms being loaded down with extra functions that result in a drop in performance.
Application delivery specialist InstartLogic has announced that it's partnering with IBM to help retail clients accelerate the performance of their eCommerce platforms.
Instart Logic's Application Delivery Platform brings a fundamental new approach to website delivery and security to users of the IBM WebSphere Commerce platform and IBM Commerce on Cloud. It uses software and machine learning to solve application delivery problems in the mobile era. The Performance Suite cuts time to interact with the back-end platform and increases page views, while the Security Suite keeps users safe, ultimately resulting in higher engagement and conversion rates.
"When shoppers are presented with a poorly performing eCommerce experience, the online retailer's order conversion rates will likely suffer," says Adam Orentlicher, director at IBM Commerce. "This collaboration with Instart Logic helps online retailers proactively address performance concerns in the delivery of that experience, while leveraging their current IBM Commerce investments".
Customers using IBM's Ready for Commerce platforms can experience the convenience of integration with Instart Logic with no code changes. The Application Delivery Platform is guaranteed to be 20 percent faster than any other solution currently in the marketplace, while providing advanced security features, such a DDoS mitigation and an intelligent web application firewall.
"Applications are now being developed with focus on intelligence on the client side to better engage with consumers. This shift in Web infrastructure also requires an evolved solution," says Samrah Khan, vice president of business development at Instart Logic. "Driving customer engagement and delivering meaningful experiences is our top priority. This goal directly aligns with IBM's Ready for Commerce platforms, one of the leaders in the enterprise commerce platforms. Through this partnership, our customers can worry less about peak hour performance and DDoS attacks, and focus more on generating higher revenue".
You can find out more on the Instart Logic website.
Photo Credit: Nonnakrit/Shutterstock