Bitly to generate HTTPS links for all its branded domains

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Bitly is one of the best URL shorteners and link management platforms around, processing more than 12 billion clicks every month globally.

Today, the company announces that it is partnering with LetsEncrypt to generate SSL certificates for more than 40,000 Bitly branded domains used by marketers to create links and share content. All links created through the platform will now be secure HTTPS ones.

"Bitly is a major part of the digital ecosystem -- one-third of the world's population clicks on our links each month. Our upgrade will create a more secure Internet for our customers, and will specifically help our customers build trust with their users," says Matt Thomson, CPO at Bitly. "This move is a stand against malicious internet activity and its negative impact on good customer experience. We look forward to joining other platforms to improve digital security measures around the world".

All newly created HTTPS links will have SSL certificates created by Bitly through LetsEncrypt and the company will manage link maintenance for all of its branded domain customers.

"We're specifically excited to offer HTTPS to retailers, financial services, and government entities where the financial impact is obvious", Thomson adds.

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