New partnership extends reach of beacon advertising
Beacon advertising is becoming increasingly popular as a means of targeting consumers in specific locations with relevant messages.
It's now set to spread further as Freckle, the world's largest beacon technology company, announces a partnership with one of North America's largest mobile platform companies for publishers and media companies AirKast.
AirKast customers include Cumulus Broadcasting, ESPN, CBS News Radio and Fox News Radio. The company has over 2,000 individual apps that are launched more than 20 million times per month.
With the Freckle SDK in AirKast's applications, clients can now benefit from Freckle's thousands of beacons placed in stores and entertainment venues. This will allow them to deliver more relevant offers to consumers, and let them verify and retarget individuals that have been seen in specific locations -- a tactic not available through the location targeting typically found in real-time buying. The partnership will use AirKast's existing presence throughout North America, which includes strong footprints in major markets across the US.
"We are embarking on the next era of mobile activation -- which is based on The Internet of Things", says Neil Sweeney, president and CEO of Freckle. "As more people adopt connected devices, marketers have grown eager to engage consumers on the path-to-purchase using hyper-local strategies. Bundling the Freckle SDK inside AirKast’s 2,000+ apps means a huge increase in the number of people who can now benefit from our innovative beacon campaigns. We have built the deterministic ID for mobile attribution, trumping the probabilistic ID that many other location companies are putting forward".
More information on beacon advertising is available on the Freckle website.
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