Eighth in a series. What goes around comes around. It's cliché but describes my return to Nokia after abandoning the brand five years ago. I never expected to come back, and the app experience, while a backwater compared to Android or iOS, is little different than when I left. Cameras are great and app selection limited, but it's hugely improved because of Microsoft.
Nokia was in 2009 still the world's mobile handset leader, except for one major market: The United States. As such, Symbian dominated mobile app development, even as iOS rose in prominence. (Remember: Apple opened its app store in July 2008, and the first Android phone shipped a few months later.) But the majority of apps and supporting services, developed by Nokia and third-parties, best suited the rest of the world. Americans had limited choices on the company's handsets.
Seventh in a series. I ask because the user experience can't be this bad. Can it?
My "Microsoft All-In" experiment continues, and on Day 10 I must finally gripe about Xbox Music, which experience on Windows Phone 8 is pretty good, while the desktop app really sucks. I've got Pass, which should be as much about music discovery as streaming. I see some of both, but nowhere as much as core competing services, on Nokia Lumia Icon, while Surface Pro 3 disappoints. If I'm missing something, please correct my perception and also assist anyone considering Xbox Music.
Sixth in a series. On July 1, I officially started my "Microsoft All-In" summer sojourn. Surface Pro 3 is my PC and Nokia Lumia Icon my smartphone for the next couple of months. Google gets the boot -- at least for awhile. I now largely use Microsoft products and services and third-party apps available for the company's platforms. Many commenters wonder why, so let me explain.
I last used Windows as my primary platform in 2010 -- never for Windows Phone. Like other BetaNews reporters, I tend to write about products used regularly. Writing is more authoritative from experience, and often only long-time use reveals hidden problems or benefits. The reality, and it's something obviously seen in comments: Microsoft platform users largely make up BetaNews readership.
Fifth in a series. Two years ago today, I stepped away from Apple, following a boycott later abandoned. My problems were philosophical, regarding the company's aggressive patent litigation that thwarts innovation. This July Fourth I seek freedom from Google, and not for the first time. I don't oppose the search and information giant, nor like fanboy rally for it. I declare independence as a practical exercise; an experiment. Can you -- OK, I -- do without Big G's expansive portfolio of products and services? I want to know.
In many regards, Google is the Internet gatekeeper U.S. trustbusters asserted Microsoft would be, in their late-1990s court case. Big G is unquestionably a monopoly that integrates features and products for competitive gain. In the United States, Google's search share is about 67 percent (3.5 times greater than second-ranked Microsoft), according to ComScore, and as much as 90 percent in some countries. Android's worldwide smartphone share is about 80 percent, according to IDC.
Fourth in a series. Before adopting the Chromie lifestyle and declaring independence from Apple two summers ago, I primarily was a Mac user. I wrote most of the so-called anti-Apple stories (so some commentary say) on the company's laptops. Chromebook still warms my heart, but for the summer -- and likely longer -- we part ways. On June 20, I walked out of Microsoft Store San Diego with a free Surface Pro 3. But I am accidental thief; that story later.
In April, I wrote about "My two years with Chromebook", giving loads of praise. I might still use Chrome OS as my primary platform today, if not for sudden partial loss of vision -- non-diabetic macular edema in both eyes. The ailment compelled a reevaluation of my computing needs. I purchased a refurbished Surface RT preinstalled with Windows 8.1, because of the free Word, which will ease ebook publishing. I really enjoyed the user experience, much more than the Surface Pro reviewed in February 2013. Updated operating system is major reason. Also, Microsoft's ClearType improved my diminished reading ability.
Third in a series. In business perception is everything. Many companies succeed or fail not because their products are great but their brands are perceived to be that way. Apple is a remarkable perception manager. Consider iPhone 5s, which features and benefits fall far behind many competing devices. Rather than innovate, the fruit-logo launches an evocative marketing campaign -- "You're more powerful than you think" -- that makes the smartphone look better. Improved. The ads are compelling because they communicate: Your life will be better, you shall achieve your dreams, by buying iPhone 5s.
Meanwhile, competitors like Microsoft truly innovate and take the kind of risks that once defined Apple. Last year I asked: "Will 2013 be another year of Apple iteration masquerading as innovation?" Yes, and halfway into another year, little is changed. The answer is the same. Last month I explained "Why Apple no longer innovates". OS X Yosemite and iOS X 8 are prettier, but so what? Meanwhile, Windows 8/8.1 is a radical rethinking of the platform -- as is Surface, which delivers refreshing change to computing. What's that long-forgotten Yellow Pages tagline? Let your fingers do the walking. They do on Surface.
Second in a series. Sunday started an unexpected journey long anticipated. I walked out of Microsoft Store San Diego holding my first Nokia since abandoning the brand in 2009. Before Nokia imploded, first unable to respond to Apple innovations and next by adopting Windows Phone as primary platform, I preferred the handsets -- using over the years the N95, N96, N79, N97, and N900.
I am the proud owner of the Lumia Icon, which marks my family's slow migration to Verizon from T-Mobile. AT&T would make more sense, since the iPhones my daughter and father-in-law use would work unlocked. If the Lumia 930 were available, I could go to the Blue rather than Red network from Pink (which becomes Yellow if purchased by Sprint). My initial reaction is surprisingly good, of the handset and Windows Phone 8.
First in a series. My preference is to write about tech that I use -- an attitude shared among BetaNews reporters. We like to get hands-on and write with authority, from experience. That's one reason I write so little about Microsoft now, not being immersed in the company's products. Lately, mine is the Google lifestyle.
But yesterday I started using the original Surface -- the one frequently maligned by critics for so-called limitations associated with Windows RT. This is my first experience with the tab, although I reviewed and frankly loved Surface Pro. Out-of-the-box impressions are great. This is a hugely satisfying tablet, and surely the experience is better with its successor. I was right to ask 5 days ago: "Why not Surface 2?"