Are you tired of waiting for Galaxy Nexus?
I sure am, and it's not even on my shopping list. Every day there's a new rumor about the US launch date. We all expected December 8 -- even Verizon Wireless stores (I spoke with a rep last night, who confirmed the date). Perhaps I should ask a different question: Could Google have bungled Galaxy Nexus launch even more?
C`mon, it's the biggest shopping period of the season. Galaxy Nexus is the first Android 4.0 smartphone, and supports fast data (Verizon 4G LTE, baby). It's a no-brainer purchase for the phone geek you love (we won't talk about self-love, but you know) who doesn't give two tits bit about iPhone 4S. Galaxy Nexus should have been ready for sale, on multiple US carriers, by Black Friday.
'The Next Big Thing' isn't iPhone
Last night I watched Samsung TV commercial "The Next Big Thing is Already Here" about a dozen times on YouTube. I'm a sucker for good advertising, and this one is clever to a punch and already is viral among tech blogs. Apple used to make adverts like this one -- inventive, clever, memorable -- now they're staid and boring. Anyone remember Apple's hugely successful "Switchers" and "Get a Mac" marketing campaigns from the last decade? This new TV spot is a hilarious poke at yokels waiting in line for the newest iPhone, all without mentioning Apple; meanwhile something better is already here -- from Samsung.
Now before some commenter calls me anti-Apple, because I watched the commercial a dozen times and it snarks the iPhone cult, my interest is bigger. The advert is clever in so many ways, particularly how it uses jump cuts or little touches make it real. Example: When the iPhone line waiters ask to see a Samsung Galaxy S II, the owner holds it up. Someone in the line leans forward, raises his arm and says: "Can I see it with my hands?" I've embedded the long version above, which isn't as tight or dramatic as the 60-second spot. There's something to be said about tighter editing, more closeups and shorter jump cuts. The 30-second edit is good, too. Update: The 15-second ad is absolutely cruel.
This is how you sell a smartphone
Google's Galaxy Nexus TV spot is simply exceptional. Good advertising is aspirational, and the 60-second commercial is every bit. Something else, and this is particularly true for gadgets: Good marketing emphasizes benefits, not features.
Sales started today in Europe, and I'm feeling oh-so cheated here on the other side of the Atlantic. Where's my Ice Cream Sandwich?
Galaxy Nexus brings Ice Cream Sandwich to UK, Galaxy S II, Nexus S updates to follow
Today was the launch of Samsung Galaxy Nexus in the UK, bringing the first flagship Android device running Ice Cream Sandwich, the newest build of Google's mobile operating system to the British Isles.
The device is expected to launch in the United States on Verizon Wireless soon.
Google open sources Android Ice Cream Sandwich, throws in Honeycomb
Google has made the source code and software stack for Android 4.0 (Ice Cream Sandwich) available for download on the Android Open-Source Project git servers. This means companies and developers who are working on their own devices based on the new version of Android can officially get to work.
"This is actually the source code for version 4.0.1 of Android, which is the specific version that will ship on the Galaxy Nexus, the first Android 4.0 device," said Android Open-Source Project software engineer Jean-Baptiste Queru said on Monday. "In the source tree, you will find a device build target named 'full_maguro' that you can use to build a system image for Galaxy Nexus. Build configurations for other devices will come later."
Android fragmentation doesn't matter
I've gotten off my purest high horse and come to look at Android differently. Starting with my purchase of the HTC-manufactured Google Nexus One in January 2009, I used pure Android smartphones, untouched by hardware maker or cellular carrier mods; no skins, no extras. Pure Android was the best, I believed. But over the last couple months, I've come to realize that the best thing about Android is what third parties -- and not Google -- do to make it better. Go ahead, eat that Ice Cream Sandwich on Galaxy Nexus. Gingerbread is good enough for me.
Pundits of all types harp about fragmentation -- that it holds back Android and makes competing against iPhone harder. Oh yeah? If 550,000-plus Android activations a day is a problem, give it to me. What a failure to have. At the end of September, Android smartphone OS share, as measured by US cellular subscribers 13 or older, was 43 percent in third quarter, up from 39 percent at end of June, according to Nielsen. By comparison, iOS continued a year-long trend of no growth, with 28 percent share.
Are iOS 5 and iPhone 4S already outdated?
Do I even need to ask?
Let the debate begin. Google and Samsung delayed their planned Android 4.0 operating system and Galaxy Nexus smartphone launches until today in Hong Kong instead of October 11 in San Diego. They claimed the delay showed respect for Apple cofounder Steve Jobs who died two weeks ago. Some members of the Apple Fanclub of bloggers and journalists insist that reason is a smokescreen for software or hardware problems. Unlikely considering nothing ships until November. Looking at what Google and Samsung unveiled today, the companies had plenty of good reasons to announce before iPhone 4S sales started October 14. It would have been the competitive equivalent of launching a nuclear strike.
Google and Samsung Galaxy Nexus is everything you said it would be
To celebrate the introduction of the newest version of Android, called Ice Cream Sandwich, Google and Samsung introduced the flagship Ice Cream Sandwich phone Tuesday evening, the Galaxy Nexus.
Continuing Google's naming culture where "Nexus" represents the most cutting-edge Android phones, the Galaxy Nexus offers impressive hardware to back up the impressive Android software update.
What can you expect from Nexus Prime?
Samsung is set to release the highly-anticipated Nexus Prime on Wednesday. The device was set to debut at the CTIA conference on October 7, but was delayed due to the passing of Steve Jobs. The new event takes place in Hong Kong on Wednesday at 10:00 am local time -- 10:00 pm tonight Eastern Time.
While it has never been confirmed that Samsung's event will be about the Nexus Prime, Google-Samsung teasers and loads of rumors surely point to the device's release, along with Android 4.0 "Ice Cream Sandwich." The Prime would be the first device to run the new version of the mobile OS.
Delaying Nexus Prime-Android 4 launch -- because of "Steve Jobs' passing" -- lacks business logic
Friday, Samsung and Google postponed what could be one of the most significant Android device launches in awhile -- likely the Nexus Prime -- scheduled for next Tuesday, October 11. The original statement was somewhat vague, but disclosed that both parties agreed that "it was not the appropriate time" to release the device.
"Samsung and Google have decided to postpone the Samsung Mobile Unpacked event during the CTIA in San Diego, previously scheduled for Oct. 11. Under the current circumstances, both parties have agreed that this is not the appropriate time for the announcement of a new product. We would ask for the understanding of our clients and media for any inconvenience caused. We will announce a new date and venue in due course."