When Microsoft released Office for iPad, it was immediately popular and shot to the top of the app charts. This was hardly surprising, as people had been hoping for it ever since Apple's tablet was released. Sure, Apple's iWork solutions are fine, but Office is, well...Office. It is the gold standard for getting things done.
The problem was, while the apps were free, editing was not. You see, downloading Word, Excel and PowerPoint cost nothing, but it did not function as consumers had hoped. Only viewing office documents is a frustrating experience -- people want to edit too. The solution for this was to become an Office 365 subscriber, which unlocked the full potential of the software. While many recognized the value in being a subscriber, it is a hard sell when Apple's offerings are much more affordable (or free with a new iPad). Microsoft responded by making editing a free feature and all are happy right? Not so; what about the people who already paid? Great news, you can get a refund now!
As a web user it's very easy to feel like just another cog in the financial machine. Visit just about any website and you'll encounter ads. These generate revenue that's needed to pay for developers, writers, servers and so on, but the likes of YouTube, which rely on user-generated content, can quickly generate large profits thanks to the costs to revenue margins. Now video streaming service Hang w/ is bucking the trend and sharing profits with its users.
The platform exists as an iOS and Android app, and enables users to broadcast to users around the world as well as conducting video chats. It has managed to earn itself celebrity endorsement from the likes of Cheech and Chong (oh, yes), 50 Cent, Soulja Boy, Timbaland, and Ultimate Poker, and has helped to drive 22 million downloads for major shareholder MEDL Mobile. Recognizing the fact that it is users creating content, Hang w/ now shares 25 percent of its advertising revenue with users.
In an effort to drum up awareness about its Surface Pro 3 slate, Microsoft has been dishing out devices free to every TV show and broadcaster going, often sponsoring shows (aka filling them with incongruous product placement) and handing over cash to get the message out.
Unfortunately the message that seems to be coming across a fair bit lately is that the recipients prefer iPads. The CNN news team has certainly found a good use for the promotional Surfaces that Microsoft paid them to use -- the devices apparently make a good wall, behind which it’s possible to use Apple’s tablet surreptitiously on air. And as one newsreader discovered, Microsoft Surface also makes a wonderful stand to rest an iPad against.
On May 15, 2001, while previewing the first Apple Store to analysts and journalists, then CEO Steve Jobs boasted: "Apple has about 5 percent market share today", but the remainder "don't even consider us". Jobs exaggerated, and not for the first time, seeing as how Mac global share was more like 2 percent. But the ambition, to use the retail shops to "double our market share", was achievable. Three years following his death, with 10-percent long ago reached in the United States, something more startling occurred: During calendar Q3 2014, Apple moved into fifth place for global PC shipments, according to IDC. The question is why?
I have wondered for weeks, and waited until Apple's quarterly earnings report before writing an analysis. By my math, the average selling price of Macs was about $1,200 -- that in a PC market where sales are sluggish, at best, except below $300 selling price. Yet, according to financial disclosures, Apple shipped a record 5.5 million Macs, with units up 21 percent annually and 25 percent sequentially and generating $6.625 billion revenue; that's an increase of 18 percent and 20 percent, respectively, for the same time periods. Who in the hell is buying these things, and for so much money? The answer may surprise you.
With Android 5.0 Lollipop, Nexus 6 and Nexus 9 on the horizon, as well as some great Android devices already on the market, some of you may be thinking about ditching iOS for Android. It is unquestionably a big decision, so you may want to ensure that the switch from an iPhone or iPad will be as painless as possible.
To help with the switch, Google has prepared a nifty guide that explains how you can migrate your data from iOS to Android, tackling key areas such as multimedia content, contacts, email, messaging and, of course, apps. You may recall that Apple posted a similar guide last month, detailing to would-be customers the steps they need to take to move from Android handsets to iPhones. Google now looks to simply be returning the favor.
Sarah Perez makes the point before I could (oh lazy me): "Apple announces too many iPads". That's the most sensible take on tablets launched last week, and over the weekend copycat stories started posting. Strange thing, there's nothing new about iPad configuration complexity. The number of base SKUs, while way too many, increases by just two.
I first harped on Apple's "too many problem", following iPad mini's introduction two years ago, observing: "It's a crowded lineup, with overlapping features and prices not seen from Apple since the early- to mid-1990s". Crowded is understatement. The mini jacked up the number of basic configurations from eight to 14. However, when looking at all available SKUs, including two colors and carrier-specific models, the number jumped to 54.
This week, Apple unveiled a number of new and updated products. The latest additions to the iPad range were the crowd pleasers, while the iMac with Retina 5K Display was something of a headline-grabber. Yosemite was expected, but the Mac mini refresh came slightly out of the blue.
For anyone looking for a cheap way to get their hands on a Mac, it's a great starting point -- prices start at just $499. But you'd better make sure you select a model with enough RAM when you place your order -- Apple has taken steps that mean it is impossible for buyers to install more memory.
Apple always streams its major events live, but restricts them to existing users of Apple products.
If you want to watch today’s launch of the Apple iPad Air 2 and iPad mini 3, you need to be viewing on Safari 5.1.10 or later on OS X v10.6.8 or later; Safari on iOS 6.0 or later. Streaming via Apple TV requires second or third-generation Apple TV with software version 6.2 or later. However, there is a way around this.
Remember those predictions about tablets taking over the world and putting good-old PCs out to pasture? Well, scratch that, as it is not happening, at least not in the foreseeable future. Sales are slowing this year, dramatically. The slate market is estimated to only grow by 11 percent, year-over-year, in 2014, falling short of the 55 percent increase that was registered in 2013. So why is this happening?
Well, if you ask Kantar Worldpanel ComTech, it is because "tablets are not smartphones". Giving the US market as example, Kantar Worldpanel ComTech highlights the fundamental differences between the two categories, pointing to long replacement cycles, impersonal nature, resilience and low perceived value of tablets as the main reasons for the sales slowdown.
The red telephone booth is one of the most enduring icons of the UK; but as delightful as their housings may be, the humble payphone has had its day. Coin and card-fed phones are on the verge of being consigned to the history books, while the mobile phone goes from strength to strength. But mobile phones, for all their strength in portability, coverage, and flexibility, have their kryptonite: battery life. In keeping with the environmentally-friendly preference for recycling and reusing rather than trashing, unused phone boxes are being given a new lease on life.
Should you find yourself wandering down London's Tottenham Court Road and notice that your battery is getting a little low, there's a green solution popping up. Phone booths that would have otherwise be left to rack and ruin are being converted into solar-powered charging stations that can be used completely free of charge.
When Apple acquired Beats Music earlier in the year, there were obvious fears that the service would shut down. While this type of rumor is often well-founded, it seems fears were misplaced on this occasion: Apple has no plans to shutter Beats Music. A company spokesperson made a statement to the Guardian making it clear that suggestions that the subscription music service is to close down are "not true". But could the brand end up being eaten by iTunes?
Beats Music has not been a runaway success. It has subscribers, but not all that many. With Apple's backing there is a chance that its popularity could increase, but it can be difficult to shake off the reputation of an old name -- Beats Music has singularly failed to reach the celebrated heights of Beats Electronic's headphones. Having spent $3 billion on Beats Music and Beats Electronic, it would be strange if Apple just gave up on a portion of its investment.
It's very important for us to know that the things we store on our mobile devices are safe from prying eyes. It gives us a sense of security knowing that our private thoughts, photos, videos and whatnot will only be seen by us and the people we share them with. But what if it is the US Government that wants to take a look? If the authorities get hold of our devices, what's to stop them from using search warrants to see what's in there?
If we are talking about iOS 8 devices, then its security design is standing in the government's way. Apple has updated its Legal Process Guidelines to reflect that it will be unable to extract data that its customers store on devices running its latest mobile operating system, as the key which unlocks the treasure trove is solely in its users' control.
The latest version of Apple’s mobile operating system is set to be released officially today.
Before you install it, it’s worth taking a few steps to make sure your device is ready for the update (and of course if it’s jailbroken, and you want to keep it that way, you’ll want to avoid updating until a jailbreak is made available for the new OS). Here’s what you should do in advance.
Stock mobile keyboards tend to suck. There's always a deal-breaker somewhere that offsets all their strengths. There is friction when typing in multiple languages, the language support is limited, abbreviations and the like are a no-go, the layout can be unintuitive, there is a limited amount of customization options, or the touch vibrations are too harsh. Take your pick. I have ran into all of them. But, fret not, there are some solid keyboards out there.
The one keyboard which I am a huge fan of is SwiftKey. It shames every stock keyboard and it's generally better than any other third-party offering. With Google being the only mobile operating system maker to allow third-party keyboards, it has only been available on Android. But, now that Apple has followed suit, you can get your hands on SwiftKey on an iPad or iPhone too. And you should, first of all because it's free!
I must disagree with colleague Mark Wilson, who last week asserted: "There is no reason for anyone to care about the iPhone 6", which as I write has 124 comments. I'm a big fan of provocative posts, because they engage the readership. But my feelings differ about commentaries that bluster without substance. Mark is absolutely wrong. There is every reason for everyone to care about the next iPhone.
Mark asserts that iPhone "used to be aspirational and high-end. Now the world and his dog has an Apple handset and it's turned from something special into a poor substitute for one of the countless alternatives...The iPhone is run-of-the-mill. It is predictable. It's just plain boring". In many ways, I agree, but his boring assessment is every reason to "care about the iPhone 6".