Google is in a tough spot. Apple suddenly looks like an ally now that Amazon has unveiled Kindle Fire HD. Both companies stand to lose big time should the tablet achieve any meaningful sales success. Google Play doesn't offer strong enough ecosystem to battle with either iPad or Kindle Fire, but Amazon's tablet is more likely to scorch Android's earth. Amazon's vertical integration -- store, software and services -- is tight, as good as Apple's and in many respects superior. No matter which wins, Android loses.
Here's the problem: Only Amazon has done any meaningful Android customization on tablets, creating a curated experience similar to Apple's. Like iOS, Amazon Android is tightly vertically and horizontally integrated with siloed services. Kindle Fire is designed to mainly work within the Amazon content/retail sphere and little outside it. Amazon runs its own stores -- everything from apps to movies -- while shunning Google Play. Meanwhile, Kindle Fire supports the custom Silk browser rather than the stock Android one or Chrome. Amazon Android is a competing platform/ecosystem within the larger, more open one Google champions. (The original Kindle Fire is customized Gingerbread and new HD models customized Ice Cream Sandwich.)
Amazon on Thursday unveiled four new Android tablets in the Kindle Fire family: two models with a 7-inch screen, and two with an 8.9-inch screen.
Irrespective of how many Kindle Fires Amazon actually sold, it's hard to argue that the retailer has done anything wrong. It built a content ecosystem first, and then delivered the hardware with which to consume that content. The icing on the cake was that the device was one of the cheapest brand-name tablets on the market.
Just hours ahead of Amazon's debut of a new Kindle tablet on Thursday, Kobo, the e-book company that can be thought of as "Canada's Kindle" debuted a new color Android tablet called the Kobo Arc.
Kobo Arc is the company's second Android tablet, following up on the Kobo Vox which debuted around this time last year.
I've seen some desperate bone-headed, PR moves before, but Amazon's newest is one to long remember. When Apple announces a press event, the InterWebs erupt with speculation about what it can be. When product inventory is low in stores on some fruit-logo product, rumors explode about something new in the pipeline. Amazon has to work harder, issuing today a press release that Kindle Fire has sold out, ahead of next week's press event. Could the retailer be any less subtle, while revealing sales data that is absolutely nothing but meant to be something.
BetaNews founder Nate Mook nails exactly what's wrong with Amazon's gambit to drum up excitement ahead of the September 6 event. Earlier today he forwarded the Kindle-Fire sell-out email, writing: "It's SOOOO successful. So we're not making any more". That sums it up.
Amazon just dropped an invite in my inbox for an unnamed "press conference". Timing sure is interesting with persistent rumors about a new Kindle Fire and possibly even a 10-inch tablet. All this around when about Apple is rumored to hold an event that could unveil the next iPhone. I don't take much stock in rumors, just what we know.
Which is this: Amazon will hold a press conference in two weeks at Barker Hanger in Santa Monica, Calif. Please use comments to make your guess what on earth it will be.
To understand why Google subsidized the Nexus 7, you have to first understand what makes the tablet market unique from all other forms of personal computing. All personal computing devices fall into three major categories: PC, cellphone, and tablet (with possibilities for more in the future such as “smartglasses”, which Google and others are developing).
The PC market is mature, there have been very few changes since the nineties; functionality has steadily improved and the only big change was the advent of the laptop, which changed the form, although, it didn’t change the two main players: Apple and Microsoft, with Microsoft’s hardware manufacturers also playing an important role. The players in the PC market have changed little (sure HP bought Compaq and IBM sold out to Lenovo). It would take a truly revolutionary product to change anything even though there have been attempts -- the constant presence of Linux, and the recent (relatively) introduction of Chromebooks for example -- none have have managed to have any impact.
Following up on reports from the fourth quarter of 2011, Bloomberg on Friday cited anonymous sources that said Amazon is working on its own Smartphone in conjunction with noted Chinese device manufacturer Foxconn International Holdings. Additionally, the report pointed out that Amazon is also on the market to buy more wireless patents, highlighted by the fact that the company recently hired a new general manager for patent acquisitions.
Contemporaneously with the Bloomberg report, approximately a dozen new job listings at Amazon popped up today for mobile software engineers that can support "existing Amazon technologies and [build] support for next-generation technologies."
I told you so, in April. Contrary to pundits at the time viewing Google's tablet as an iPad competitor, I saw something else: Google isn't gunning for Apple but Amazon. After getting my hands on the tablet this evening, and comparing the experience using my wife's Kindle Fire, there is no doubt. Google will probably save Android from Amazon, but the end cost may be greater gains for iPad.
By just about every measure -- the exception being buying tens of thousands of retail goods -- using Nexus 7 feels like Kindle Fire, only better in every way. Significantly, the experience is different from using Google Nexus smartphones or other Android tablets. That's because Google Play is so visible. I can't say if that's a function of Android 4.1 Jellybean or how Google has set up the tablet. But content pushes to the forefront, like Kindle Fire, and much of it is similar.
Google I/O starts tomorrow, and if rumors are right -- and I believe them -- developers get a big peak at the 7-inch Nexus tablet. About a month ago, I asked how much would you pay for one. Now with more details available, I ask if you will buy the Google device.
The Nexus tablet, manufactured by Asus, features a 7-inch IPS LCD display with 1280 x 800 resolution; 1.3 GHz quad-core Tegra 3 processor, 1GB RAM; 1.2-megapixel front-facing camera; near field communications; and Android 4.1 "Jellybean". There are two capacities, 8GB and 16GB, selling for $199 and $249, respectively. This information comes from a leaked training manual that Gizmodo Australia obtained. The big differentiator is price. As I explained in April, "Google isn't trying to save Android tablets but kill Kindle Fire".
The existence of a 7-inch Google-branded Android tablet has been rumored for a couple of months, and Asus has proudly taken credit for manufacturing the device. Still, the specifics have not be officially laid out, so we have to rely on unnamed sources and ambiguous evidence for the next few days until Google I/O begins.
Reportedly, some "training materials" uncovered by Gizmodo Australia related to a tablet known as the "Nexus 7" provide some confirmation to prior rumors of an Asus-made Google Tablet, similar to the MeMO 370T that was debuted by Asus earlier this year.
Rarely does a ChangeWave consumer buying survey offer so many intriguing topic possibilities. Interest in Kindle Fire has collapsed, only 7 percent of respondents plan to purchase a new tablet within 90 days, those buying overwhelmingly choose iPad, but interest in a smaller Apple tablet is fairly modest.
Buying intention surveys are often misleading. What people would like to do often isn't what they will when time comes to pay up. With that caveat, the survey -- 2,893 consumers last month -- bodes ill for Kindle Fire or prospective iPad mini. In November, 22 percent of respondents said they would buy Kindle Fire, but only 8 percent in May. Meanwhile a mere 3 percent of respondents would very likely buy iPad mini.
Instapaper, the popular iOS application that lets users save web pages for offline reading, was released for Android on Monday, and can now be downloaded in Google Play.
Instapaper's creator Marco Arment released the app exclusively for iOS, and showed a public preference for the platform, hence earning him the label of "Apple Fanboy" from much of the platform-partisan Web. But due to the undeniable success of Android tablets such as Amazon's Kindle Fire and Barnes and Noble's Nook, Arment and Android app makers Mobelux have ported Instapaper to Android.
Wow, what a swirl of good-news/bad-news last week for the media tablets aimed at the ereader market. As it turns out, the roller-coaster ride continues this week.
comScore reported that the Kindle Fire from Amazon generated far more Internet activity in February than any other Android media tablet. Then a few days later, Microsoft dumped $300 million into a Barnes & Noble ebook venture, a move spurred in part by the success of the bookseller’s media tablet, the Nook Tablet.
Yesterday, colleague Ed Oswald gave four very good reasons why Target is dumping Amazon ereaders and tablets. For Kindle Fire, perhaps there is another: It's not selling. Today, IDC reports that Amazon tablet shipments collapsed during first quarter, all while iPad lapped them up.
"Apple reasserted its dominance in the market this quarter, driving huge shipment totals at a time when all but a few Android vendors saw their numbers drop precipitously after posting big gains during the holiday buying season" said Tom Mainelli, IDC research director. Apple's media tablet share rose to 68 percent from 54.7 percent during fourth quarter. Kindle Fire's shipments collapsed -- from 4.7 million to around 700,000 quarter on quarter. Amazon's share dropped from 16.8 percent to 4 percent, placing it third to Samsung.
Target confirmed on Wednesday earlier reports that it is discontinuing sales of Amazon products, most notably the Kindle, starting in Spring 2012. First reported by The Verge overnight Wednesday, the move is a hit to Kindle's retail store strategy overall and effectively ends a long-term partnership between the two companies.
Amazon powered Target's website up until last year, and Target was the first to carry the Kindle at retail back in June 2010. The Kindle Fire was Target's best selling tablet on Black Friday last year, but that didn't stop the retailer from kicking Amazon to the curb.