Driving sales and increasing the reach of their brand is seen as key to the marketing success of companies, and many are turning to social media to pursue their strategy.
New survey data from marketing software platform Offerpop shows that brands are increasing their investment in social media and focusing on using it to drive sales in the run up to the holiday season.
Twitpic will no longer close on 25 September as the photo sharing service has found a buyer. There's not yet any word on who is behind the acquisition, but the takeaway news is that photos should be safe as Twitpic will live to fight another day.
Just a couple of weeks ago, founder Noah Everett posted the news that Twitpic was to close following something of a legal tussle with Twitter. But things have taken a turn for the better. After users scrabbled to download their images to ensure they were safe, it now transpires that the service is not going anywhere.
We all have photos and videos that we want to share with other folks. We do it all too often on Facebook, sometimes without even considering that it's a broad audience we are sharing them with, who may not want to, or should not, see all our intimate moments on display.
And let's be real for a minute: not all of us are in awe about someone drunk dancing on video, baby pictures, or mirror selfies (sorry that you had to hear that now) -- some of us may be, sure, but others may be more interested in, just as a totally and completely random example, seeing photos of fast cars (guilty as charged!). For those who want to fully control who can see their photos and videos, there is new app to consider, and it's called Cirqle.
A new infographic created by social insight tool company Refresh looks at over 1,300 CEOs on social media to determine how they use the technology.
Not surprisingly it's younger CEOs that are most likely to embrace social media, with 61 percent being under 40. Some 89 percent are male though that perhaps reflects the low number of female CEOs rather than their willingness to use social tools.
A week ago I wrote about my feelings of ennui towards the iPhone 6, asserting that there was just nothing to get excited about. Some people agreed, but many didn't -- it was to be expected really. What was particularly interesting was not just the discussion that started here in the comments on BetaNews but also that the article spread further afield. It was picked up by Macworld whose resident columnist The Macalope, er, disagreed with what I had to say. You'll notice that I've provided a link to the Macworld article which, despite quoting 46 percent of my post, The Macalope failed to do initially.
If you take the time to read the Macworld article you'd be forgiven for thinking that I was hurt at having my work pulled apart. Not a bit of it. No, I'm not concerned about being criticized. I've been writing for approaching 15 years now, and I know I'm going to piss people off from time to time. That's not to say that this is necessarily my intention -- in addition to news, I like to share my opinion and there will, of course, be some collateral damage that follows. Despite The Macalope's suggestions to the contrary, this was not designed to be a "link-baity" piece. Like Joe Wilcox, I've written about the importance of writing for the reader rather than writing for Google, and this is an ideology I firmly subscribe to.
The leaking of celebrity photos which may have come from iCloud is just the latest in a series of high profile security and privacy breaches that are leading many people to question how safe their data is online.
For those who have decided enough is enough, secure transaction specialist Imprima has produced an infographic guide to "unfriending the internet" which covers how to take your personal profiles off the main social networking sites.
Facebook's own safety advisers are calling for new controls to be put in place that prevent gruesome images appearing on the social network after harrowing images appeared on one page in particular.
The new move is being proposed by Stephen Balkam, chief executive of the US Family Online Institute (Fosi), at the next meeting of Facebook's Safety Advisory Board after images of severed heads appeared on the social network courtesy of the Islamic State (IS).
Continuing its propensity for terminating projects, Google has decided to kill of its Authorship program. The markup was introduced to provide online writers with a way to link their work to their Google+ profile and have their profile picture displayed in search results. But in its three year lifespan, Authorship did not really manage to take off, and Google Webmaster Tools' John Mueller announced that "we've also observed that this information isn't as useful to our users as we'd hoped, and can even distract from those results. With this in mind, we've made the difficult decision to stop showing authorship in search results".
Head to one of the Google Authorship support pages and you're greeted by the message: "Authorship markup is no longer supported in web search". This is an interesting move, especially considering how keen Google has been to push people into using Google+. Authorship not only enables writers to more visibly stamp their mark online, but also to gain a following. In practice it was found that Authorship did little to help drive traffic and "wasn't always easy to implement".
For a while now, verified users and advertisers have been able to check statistics about their Twitter account so they can see how many times individual tweets have been viewed, check what types of tweet encourage the most engagement, and so on. Now Twitter Analytics is available to everyone -- free of charge.
It doesn’t matter if you have a blue verified tick next to your name or not, now you can use the analytics dashboard to check the performance of tweets. While this is a useful tool for businesses, for the average Twitter user it is a tool that will satisfy an idle curiosity and provide a way to while away the time obsessing over what key phrases yield the greatest return.
Click-bait articles are rife online. Countless websites ply a trade in leading headlines designed to lure readers in, giving as little away as possible as an encouragement to click through. A virtual prick-tease, if you will. Sometimes the click is worth it, but all too often the article -- particularly on tabloid-style newspapers, magazine websites and sites peddling listicles -- is pointless or misleading. A suggestive question, the promise of sex, inappropriate references to the iPhone 6, the implication of free money... the possibilities for click-bait are virtually endless. It -- understandably -- annoys a lot of people, and it has annoyed Facebook enough for the social network to take a stand.
You've no doubt noticed that your Facebook newsfeed has become clogged up with countless "one weird trick", "ten ways to give her the best orgasm ever", and "you'll never guess what!" headlines. Now Facebook is taking steps to limit the appearance of such articles so that what users see is more interesting and relevant. In a post on the Facebook blog, it has been announced that two key updates are to be made: "the first to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format".
The subject of US journalist James Foley's recent beheading is obviously a sensitive one, but Twitter's decision to suspend the account of users sharing the video made it about censorship as well as politics. As you are no doubt aware by now, Foley was kidnapped in Syria a couple of years ago, held captive, and on Tuesday a video was released by the Islamic State in Iraq and Syria (ISIS). It shows Foley kneeling on the ground, reading from a script before a masked captor draws a knife, and executes him. It is grisly, horrific, depressing, heart-wrenching, and real. It spread like wildfire across YouTube, Twitter, and countless websites, but it wasn't long before censorship was seen.
YouTube quickly removed the video, but this did not stem the flow. Copies of the video were hosted elsewhere and then posted to Twitter, as were stills from the footage. This is when Twitter stepped in. Posts containing the images or video were removed, and accounts suspended. Dick Costolo, Twitter's CEO, tweeted:
In the latest blow for free speech, the government of the southern Indian state of Karnataka has passed legislation that makes it illegal to upload, share, or like content "with a view to hurt religious sentiments knowingly or unknowingly". Let's put aside the odd paradox of being able to have a "view" to do something, but to do it "unknowingly", and look at the history of this. Back in June, Karnataka police warned citizens about the type of things that were covered by the Information Technology Act.
Warning notices appeared in newspapers (of all places):
For anyone looking to stay anonymous online, Tor seems like an obvious option. At the same time, it could lull users into a false sense of security -- after all, this is a network that was, at least in the past, funded by the military and US government -- and conspiracy theories abound that Tor is nothing more than a honey trap to catch the kind of people who have a need for anonymity because of their nefarious activities. The network has evolved over the years and now agencies such as the NSA in the US and GCHQ in the UK are actively seeking out vulnerabilities so they can crack the network. But the relationships are actually far more complex than that.
According to Andrew Lewman, chief of operations at Tor, the same agencies that are trying to break Tor are also posting tips anonymously about the vulnerabilities that have been found -- giving a chance for them to be patched. Talking to the BBC Lewman said:
There are many parts of the internet that are blocked to children under the age of 13. Facebook, for instance, implements an age restriction and Google is another online firm that prevents younger web users from setting up accounts. But all this could be set to change. First reported by The Information, Google has plans to open up its service to a younger audience. This does not mean that youngsters will be free to sign up for an account and browse through the contents of YouTube without restrictions. Parents will be able to sign their children up for an account and retain control over what they are able to do online.
One of the primary concerns many people have about Google -- regardless of their age -- is privacy. Google has a proven track record in delivering tailored content and advertisements to its users, and this is something that is at odds with laws around the world when it comes to children. The news coincides with UK plans to experiment with age ratings for online videos, and privacy and child protection groups are already voicing their concerns. Of course, there is nothing to stop someone of any age from signing up for a Google account; it's easy to stretch the truth with dates of birth online. But Google specifically targeting children with its services is unchartered water.
In the wake of the death of Robin Williams, Twitter announces that it will now accept image removal requests from relatives of deceased individuals. Williams' daughter Zelda was forced to leave Twitter having been inundated with a barrage of mocked up images of her deceased father.
In the aftermath of the actor's suicide, Twitter explained that it would improve its policies. The result is an update to the way in which death is handled on Twitter. The families of deceased people have been able to request the deactivation of an account, but now new rights have been introduced.