New Personal Info Privacy Software Intro'd

Software design company iPrivacy LLC said today it is
set to release the first of its planned software programs that
are formulated to provide consumers and corporations protection
of personal, financial and behavioral information while they are
on the Net.

In an official announcement, New York-based iPrivacy said their
patent-pending technology lets Web users browse, buy and receive
delivery of merchandise, while completely preventing access to
individual identity and click-data about their household's
surfing and purchasing behavior.

The company claims that, when offered by a credit card company,
iPrivacy transactions will be secure and fraud-proof for both
merchants and consumers and that corporations, government
agencies, and non-profit enterprises will be able to use
software variants to provide privacy and security for a wide
range of online corporate transactions and business processes.

The company statement said that, for the consumer, the
software's use will be seamless because the program works with
existing Web browsers, and consumers can turn iPrivacy on or
off, depending on whether they want their identity protected at
a particular site.

Also, the company said, merchants and corporations will not be
required to alter existing transactional and fulfillment
infrastructures in order to accommodate iPrivacy transactions.

iPrivacy said it plans to license the software to banks, credit
card companies, government agencies, healthcare providers, and
Internet service providers (ISPs) among others, which will, in
turn, provide the software to their customers and clients.

Ruvan Cohen, the company's president and CEO, cited a recent
study by the Pew Research Center showing that 84 percent of
online consumers worry about Web privacy and that by reassuring
consumers about the security of their information, iPrivacy's
technology will help drive the growth of consumer e-commerce.
"Finally, consumers and business customers will be in complete
control over their sensitive information and will have the
ability to decide who can gain access to that information," he
said.

Reported by Newsbytes.com, http://www.newsbytes.com.