The Associated Press is preparing to roll out a video news service early next year and on Wednesday selected MSN to stream the content and sell advertising before each clip. As part of the AP Online Video Network, members will receive a custom MSN player and up to 50 video clips per day.
Some of the advertising revenue earned by MSN will be shared with members, which include 3,500 newspaper and broadcast outlets. AP will retain full editorial control over the content, despite MSN's involvement, the organization said. Video will be in Windows Media format and MSN will also develop targeted advertising for local AP affiliates.