iTunes Gets 'Complete My Album' Feature
Apple said Thursday that it would allow iTunes users to purchase a full album at a discount if they had already purchased one or more of the tracks.
Called Complete My Album, it is the first feature of its kind from any music service. Normally, when buying a single track of an album, to purchase the rest of the songs one must buy the entire album. iTunes would give a 99-cent credit for each song bought previously.
For example, if a user has purchased four songs off of a $9.99 album, it would amount to a $3.96 credit and the full album would be available to the user for $6.03.
There is a 180-day time limit for users to decide whether they would like to purchase the rest of the tracks. Albums eligible for the promotion would be listed on a special page available from within iTunes.
"Music fans can now round out their music collections by upgrading their singles into complete albums with just one click, and get full credit for those songs they have previously purchased from iTunes," iTunes vice president Eddy Cue said in a statement.