This is how you sell a smartphone

Google's Galaxy Nexus TV spot is simply exceptional. Good advertising is aspirational, and the 60-second commercial is every bit. Something else, and this is particularly true for gadgets: Good marketing emphasizes benefits, not features.

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Sales started today in Europe, and I'm feeling oh-so cheated here on the other side of the Atlantic. Where's my Ice Cream Sandwich?

If you've got the Galaxy Nexus, I'd like hear about it. Please share in comments below. Or if interested in writing a review email joe at betanews dot com.

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