It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign. The advent of mobile platforms has rendered all of those tools passé. We are now a mobile society and the proliferation of smartphones and tablets has given rise to a new paradigm in digital marketing: the mobile app. With the rapid global penetration of smartphones and tablets and the increased data speed of 4G networks, mobile applications are riding a wave of explosive growth. Leading companies are focusing on … Continue reading The democratization of app building has created a new paradigm