Data scientists can do no wrong, at least in the eyes of the companies that are clamoring to hire them. Every company wants them so they can use data to better understand and predict customer behavior. It’s why Glassdoor named data scientists as 2016’s hottest job. However, what many organizations don’t realize is that a data scientist only sees part of the equation. Identifying and understanding patterns and using algorithms are a great start, but they aren’t the silver bullet businesses are looking for to instantly turn their data into insights that improve the customer experience. Companies must look beyond … Continue reading The data whisperer — Why you need one, and why it’s not your data scientist