This is the OnePlus 5 and its packaging

Rarely does a phone -- or even a company -- generate quite as much interest as the OnePlus 5. The upcoming flagship killer is hotly anticipated, and the mood among the almost cult-like following is reaching a fever pitch.

Of course, OnePlus is doing nothing to calm things down, having embarked on an advertising campaign that involves teasing its customers until they can take no more. The latest move finds the company tweeting an image of the OnePlus 5, while a separate leak gives a glimpse at the packaging complete with the tagline "Dual Camera. Clearer Photos."

See also:

• Win: How to get your hands on a OnePlus 5 early
• OnePlus 5 photography sample sparks a mixed reaction

The packaging leak -- as revealed by Android Authority -- gives very little away. In fact, it's little more than fairly ordinary white box. But the revelation of the apparent tagline shows that with the OnePlus 5, there is a strong focus on photography. With the DxO partnership and the photo teasing on Twitter, this will probably come as no surprise. The leaked packaging also confirms what we have long suspected: the OnePlus 5 will have a dual camera.

It's important to note that this is not the final design for the box -- OnePlus is running a poll on Weibo, giving people the chance to vote on the final look of the package:

The latest tease from OnePlus, however, was on Twitter. The company posted a photograph of the OnePlus 5, albeit hidden underneath an older model.

Look into the shadows. What do you 5ee? pic.twitter.com/QPQq9feIMe

— OnePlus (@oneplus) June 1, 2017

You can't make out anything, but the image seems to indicate that the OnePlus 5 is smaller than its predecessors -- which will come as great news to those who have been worried about overly-large bezels.