Apple's presence on YouTube is not exactly new, but the iPhone maker has not been the most prolific of posters. All this looks set to change as Apple is now pushing its dedicated channel.
Video tutorials seems to be an obvious thing for Apple to offer on the massively popular video-sharing site, and it's something it has done to a small extent already. But now, with under 50,000 subscribers at the moment, Apple is ready to make fuller use of Google's platform to reach out to its userbase.
Promising to offer "tips, tricks, and how-tos -- straight from Apple," the channel is currently covering very basic tasks, but it's likely to move on to more in-depth things in due course.
Apple made the announcement on Twitter, another social platform that it was rather slow in taking to:
True to its word, the company has already delivered a small selection of helpful videos. So far subscribers to the YouTube channel have been treated to a guide to using Apple Pay with Touch ID, how to use Animoji, and how to edit Live Photos.
Head over to YouTube to subscribe.