Adopting big data for business intelligence

It’s hardly contested nowadays that business intelligence is beneficial to any organization, regardless of industry. Data optimization and governance have been shown to produce better decision-making in the long-term. That doesn’t mean data implementations have been perfect. Some companies have been failing efforts to become data-driven at a much larger scale than one would expect. Others, however, are rushing ahead and have begun using external data sources en masse. Big data has been incredibly useful for those who have successfully managed their internal sources. Strategic use of big data enables organizations to get a better handle on understanding their customers, … Continue reading Adopting big data for business intelligence