Consumers want personalized experience but worry about sharing the data that drives it
European consumers want the personal touch in marketing communications, but are reluctant about sharing the data that enables it.
A new report, from customer engagement platform Twilo, shows 51 percent of European consumers say they will become repeat buyers after a good personalized experience, while 49 percent will tell a friend or family member, and 33 percent will become a member of the brand's loyalty program for deals and rewards.
We're all techies now say enterprises
Three years on from the pandemic forcing businesses to digitize in a hurry, more and more enterprises now identify as 'tech companies.'
Research from product experience platform Pendo finds nearly 49 percent of 'traditional' enterprises in the UK now consider themselves as technology companies, and are adopting more 'tech-like' strategies, roles and tools to drive innovation and growth.
Physical meets digital -- the changing world of augmented reality [Q&A]
The physical and digital worlds continue to intertwine in new and exciting ways, and more precise mapping of the real world opens up unique opportunities for brands to drive more traffic and engagement to physical locations.
We spoke to Rypplzz CEO Josh Pendrick about why he believes augmented reality is a sector that's ripe for disruption.
Introverts are more likely to embrace AI
People who score low on the extraversion scale are more likely to embrace AI and have fewer concerns about using it -- compared to their high-extraversion colleagues, who express more reservations.
This is among the findings of new research from SnapLogic which shows other personality traits have an impact too. Those who score high on agreeableness and 'openness to experience' are more likely to have concerns about making mistakes when using AI.
Over 80 percent of workers don't believe AI can replace them
Could AI one day make your job obsolete? 81 percent of respondents to a new survey don't believe so.
The study of almost 1,200 UK office workers by ID Crypt Global finds that while 95 percent have heard of AI, 94 percent are doing nothing to prepare for the eventuality of AI replacing them in the workplace, such as learning new skills or looking for new industries to work in.
Why customers are reluctant to share data online and what you can do about it [Q&A]
Brands are increasingly focussed on providing a good digital experience for their customers, yet many people remain reluctant to share their information with websites.
What are the reasons behind this reluctance? And what can enterprises do to overcome it? We talked to Josh Koenig, co-founder and chief strategy officer at SaaS web platform Pantheon, to find out.
Smart communities and how they're changing the world [Q&A]
Smart communities and smart cities are set to deliver a number of benefits, including environmental sustainability, reducing the digital divide, and improving people's lives with smarter, personalized and more intuitive services and experiences.
But making them work involves a good deal of technology such as 5G, small cells and distributed antenna systems (DAS), as well as needing partnerships between governments and businesses. We spoke to Brendan O'Reilly, group chief technology officer at BAI Communications to find out more about smart communities and what makes them work.
Health workers kept from patient care by tech
An overwhelming 99 percent of healthcare professionals want to be free to focus on patient care, but an abundance of technology is taking time and energy away from their core tasks.
This startling statistic is from a new study by Zivver which interviewed over 6,000 employees across the US and Europe, more than 400 of them in healthcare organizations, about their digital communications and workplace productivity.
Digital transformation needs culture change as well as tech
Prioritizing culture, alongside technology change, can lead to significant increases in revenue according to new research from Telstra.
The study finds that 85 percent of senior technology decision-makers in the UK believe that technology implementation is an empowering force when it comes to employees delivering value for their organizations. But it can be used as a tool to both reinforce (77 percent) and change (82 percent) culture within the organization too.
Three quarters of Americans would ditch traditional banks for fintechs
A new survey shows that 74 percent of Americans would be willing to switch from their bank to safe and more cost-effective fintech services. The same research also finds that half believe their bank fees are too high, while one in five thinks banks are slow innovators.
The survey of over 1,100 people by the Money Transfer Comparison website finds 39 percent of Americans would switch for innovative low-rate credit cards, 35 percent for personal or car loans, 30 percent for home loans, 25 percent for savings accounts, 22 percent for budgeting apps, 15 percent for share trading and 13 percent for international money transfers.
The changing face of the digital workspace
One of the effects of the pandemic was a rapid and massive shift to remote working and it's becoming increasingly clear that we're not going to be returning to quite the way things were before.
The Digital Workspace Ecosystem Alliance (DWEA) has produced a State of the Digital Workspace 2023 report, based on the responses from 2,660 enterprise IT survey respondents worldwide, looking at the current work landscape.
How gamification can help solve the skills shortage [Q&A]
Almost all areas of the IT industry are suffering from a shortage of skilled staff. In order to prevent the skilled people you do have being poached by other companies it's important to keep them happy.
One of the methods of doing that is to improve their level of engagement. Martin Browne, customer experience chief technologist of communications provider DigitalWell, believes that the way to achieve better engagement is by using gamification, we spoke to him to find out more.
Metaverse? Meh!
A large majority of consumers in the UK say they have never heard of or are bored by Web3 (89 percent) and the Metaverse (84 percent), according to a new study.
Research from digital agency Studio Graphene surveyed 2,000 UK adults and finds technologies that hit the market more than a decade ago have high levels of consumer understanding and use, but this drops off sharply when looking at more recent innovations.
How digital IDs are set to shake up the way we access services [Q&A]
Around the world governments are increasingly keen on introducing digital identity systems for their citizens. These are seen as a secure way for people to access government and other services as these move online.
We spoke with Philipp Pointner, chief of digital identity at Jumio, to find out more about digital ID and its implications for security and privacy.
One in five CISOs works over 25 hours overtime each week
According to new research from Tessian, 18 percent of UK and US security leaders work over 25 hours extra a week, double the amount of overtime they reported in 2021.
On average, they work 16.5 hours over their contracted weekly hours, up from 11 hours in 2021. Also three-quarters of security leaders say they aren't able to always switch off from work, 16 percent of these say they can rarely or never switch off.
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