What is Software Asset Management? And why should you care?


So much software, so little oversight! That may be how many IT departments are feeling lately. According to MarketsAndMarkets, the global Software Asset Management (SAM) market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 18.1 percent to $4.8 billion by 2026, up from $2 billion in 2021. Gartner also reported that enterprise spending on software is projected to increase by 9.3 percent in 2023.
The rapid growth of software in the enterprise has been spurred on by several factors: