Consumers want digital identity verification from online brands

identity verification

Providing a digital identity to create an online account or complete a transaction is becoming more commonplace globally and consumers are now expecting this as part of their engagement with a business.

Research carried out by Opinium for Jumio surveyed 8,000 adult consumers split evenly across the UK, US, Singapore and Mexico. It finds that 57 percent now say they have to use their digital identity 'constantly' or 'often' to access their online accounts.

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If it's the second Tuesday in April it must be Identity Management Day

identity theft mask

First held in 2021, Identity Management Day seeks to inform about the dangers of casually or improperly managing and securing digital identities by raising awareness and sharing best practices across the industry.

Today's second celebration of all things identity management -- you may have noticed the Identity Management Day eggs and bunnies in the shops (oh, they're for something else?) -- has sparked comment from many industry figures and we round up some of their thoughts below.

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Identity is the new frontline of cybersecurity

identity theft mask

Identity is a battleground upon which all organizations must now fight. Responding to this growing threat is non-optional because identity is at the heart of the processes and technologies that power the new world of remote and hybrid working.

The "human element" is involved in 85 percent of breaches, with credential data theft and misuse now factoring into 61 percent of incidents, the Verizon Data Breach Investigations Report 2021 reported last year. Attackers know this, so they are constantly searching for ways of accessing valid credentials which they can use to gain access to the network and then move undetected in search of new targets.

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