Yahoo is making a first step in the messaging world, with the launch of LiveText for iOS and Android. The app will be available in North America and Europe, following a brief test in Hong Kong and Taiwan last month.

The messaging app is similar to Snapchat, with an image or video and superimposed text. When video streaming is unavailable, LiveText will offer a text only option. Interestingly, the video will be silent, meaning no audio playback between the two recipients.

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When Snapchat was first released, it served as nothing more than a way to send self-destructing pictures of your genitals to people -- even if that was not the intention. The theory was, you could share a nude picture and the recipient could not save a copy and it would expire. Of course, this proved to be false, as the recipient could easily do a screen grab.

Either way, it became wildly popular with millennials, and ultimately older folks too. It has grown into a much more G-rated service, which companies and brands are even utilizing. Today, the popular app gets a massive update -- you no longer have to hold your finger on the screen to view pictures and videos. Hallelujah!

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