Google today announced it will acquire mobile display advertising company AdMob for $750 million.

"For publishers of mobile Web sites and applications, this deal will mean better products and tools and more effective monetization of their content, allowing them to focus more on their users and less on how to generate revenue. For advertisers who want to reach users when they are engaged with mobile content, this deal will bring better, more relevant ads and greater reach. It will also mean more interesting, engaging ad formats. Last, but certainly not least, we believe users will benefit from this deal: through more mobile content and through better mobile ads that deliver useful information," vice presidents of Product Management and Engineering at Google Susan Wojcicki and Vic Gundotra posted in Google's Official Blog today.

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One of the more important features of Microsoft Exchange Server 2010 (or Exchange 2010, depending upon whom you're talking to), officially launched for sale this morning during a TechEd conference in Berlin, is a system for mail administrators to implement policy-driven rights management that's ensured not just for Outlook 2010 (Office) users, but also users of the Outlook Web App running through Web browsers, including Mozilla Firefox and Apple Safari.

These rights management features, called Transport Protection Rules, will enable admins to generate extensive rules that restrict, where necessary, an e-mail recipient's ability to make alternate uses of the content of e-mail, including simply copying and pasting its text elsewhere, if messages are deemed confidential. Corporate Vice President Stephen Elop and Exchange product manager Julie White demonstrated TPR to a TechEd crowd that appeared, at least from the live feed from Berlin, to be less-than-capacity, though which Microsoft described as a sellout crowd of 7,000.

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Shelving basic functionality under "Other"

That the Google Chrome user might only keep eight or so Web sites on her New Tab page, plus a handful of "Other Bookmarks" in a menu that should never grow large enough to have to be scrolled; that History is a separate page and not a function you can use side-by-side with other pages; that Chrome lacks the ability to even add the searching, researching, and translating functionality that Google makes for its own Toolbar for IE and Firefox; and that the button for the home page is a new feature that's just now being tested, are all indications that Google only projects its browser will be used lightly and occasionally, by folks who'll do a Google query, read the result, and come back to Google. If that's truly the case, one wonders why Google actually bothers making its underlying JavaScript engine as good as it is -- effectively mounting a V8 engine to a tricycle.

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Early in the summer, IPTV startup Myka delivered an impressive Linux-based device which was not quite a set-top box and not quite a home theater PC (HTPC). Though the device's identity was sort of nebulous, the company's goal was crystal clear: to easily make the tons of different types of Internet video content viewable on the TV.

This week, the company has announced its second device, the Myka ION, which pushes itself up against the HTPC category. Because it's equipped with a 1.6 GHz dual core Intel Atom 330 CPU, it could even be called a "net-top box."

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The world that made the Mac

When younger folks today (I don't have to pretend I'm old enough anymore) ask me what it felt like to experience a Macintosh for the first time, expecting a moment of revelation as though I'd set foot on Mars, it's hard for them to understand this embryo of the Mac in the context of the world we early developers lived in. While we appreciated the Apple II for having accelerated the pace of evolution in computing, and for having been smart enough to let people tinker with its insides like with the Altair 8800 a mere three years before the II premiered, most of us in the business had the sincere impression that Apple least of all understood what our work was about. The Apple III was proof -- the only way it could run good software was when it could step down into Apple II emulation mode. And the Lisa didn't even have that.

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As a PlayStation 3 owner, I did not have the luxury of Netflix Instant streaming through my video game console until today. Now, with the aid of Blu-ray's BD-Live and a free Netflix disc which must remain loaded in the PS3, I now have access to an experience similar to the one Xbox Live Gold subscribers had on their 360s.

These discs shipped out to subscribers this week and started landing in mailboxes today.

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Until recently, netbooks seemed to be computers designed by a subtractive process. That is, you start with a notebook design, and you scale back on the cost by equipping it with lower-power processors, less on-board storage, smaller screens, and either open source software or truncated desktop operating systems.

There really hasn't been a powerful example of a "netbook experience" that was built from the ground up to differentiate the devices from their full-powered counterparts.

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The initial sales figures for Microsoft Windows 7 after its worldwide launch on October 22 are still being tabulated, but the early estimates sound very promising: According to industry analysis firm NPD, unit sales for Windows 7 software SKUs in the US were 234% higher -- better than triple -- the unit sales for Vista's launch, and US revenue from Win7 software sales was up 82% over Vista's launch.

But as Vista veterans will recall, that launch was botched somewhat, first by a costly delay, then by a decision to launch the product twice (first to businesses in October 2006, then to consumers in January 2007), and then by a lack of participation from partners. And there were still more reasons the Vista launch fizzled, one of which, believe it or not, included the scheduling of the launch on a Tuesday.

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The iPhone went on sale last week in China, and it landed more or less with a thud. Cupertino's carrier partner in that country, China Unicom, announced on Tuesday that only 5,000 customers had purchased the phone thus far. At this rate, the handset may have trouble meeting sales expectations. China Unicom had pledged to sell 1 million iPhones per year.

Price could be one deterrent -- the iPhone starts at around the equivalent of USD$730. Add in monthly subscriber fees, and you're soon looking at a rather pricey phone in a country where the average income of urban workers in 2008 was less than $4,300.

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During one of the more noteworthy weeks in Europe's modern history, as the 27 member nations of the European Union prepare for a newer and more centralized executive authority, the EU will also be making way for a powerful regulatory authority for telecommunications: the Body of European Regulators for Electronic Communications (BEREC). This is the name for the new European Telecoms Authority; and whereas in the US, there remains considerable debate over whether the Federal Communications Commission can and should have regulatory authority over Internet transactions, in Europe, the debate has officially been settled: BEREC will have authority to propose regulations for telecommunications in all forms, including the Internet.

But the power for approving, exercising, and then administering those regulations has been delegated to the European Commission. So although the new telecoms authority will be comprised of the national telecom regulatory heads from each member nation, the EC will have the authority to overrule them. Negotiations over this single provision extended for hours and eventually days, according to the EC, with the central point of contention being this and only this provision.

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In New York City today, Verizon Wireless rolled out new additions to its expanding Android and LG Chocolate phone families, while also delivering sneak previews of a new, consumer-friendly ruggedized phone called the Casio G'zOne Brigade (shown above).

Like its previously announced top-of-the-line Android phone, known simply as the Droid, the less expensive Droid Eris will be available for the first time in Verizon stores tomorrow -- which is also when pricing will be revealed.

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A blog post Tuesday by Sophos senior security engineer Chester Wisniewski stated that recent Sophos tests revealed that User Account Control -- the part of Windows that prompts the user for permission before granting elevated privileges -- was ineffective in stopping common samples of malware from running, in a Windows 7-based system without virus protection.

Whereas two of the ten chosen malware samples for the test would not run in Win7 without UAC turned on at all, only one more sample (a low-prevalence worm code-named W32/Autorun-ATK) was thwarted by UAC. The other seven ran as though they were being blocked only by a stack of dominoes.

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Internet security engineers who had been meeting secretly to discuss a possible extension to Transport Layer Security (TLS) to thwart a possible low-level exploit, were compelled yesterday to reveal the existence of their meetings after another security engineer unconnected to their project went public with a conceptual framework of the very type of exploit they were working to pre-emptively patch.

The problem is essentially a repeat of what developers of TLS and its parent protocol, Secure Sockets Layer (SSL), have dealt with a handful of times in the past: the potential of man-in-the-middle attacks by malicious servers that can pass themselves off as security authenticators. As the team from wireless security service provider PhoneFactor discovered last August, it was possible using both Microsoft IIS 7.0 and Apache httpd Web servers to demonstrate a situation where a false TLS server authenticates itself to a genuine Web client, then authenticates itself to a genuine TLS server, effectively setting itself up as a go-between that's privy to the complete contents of what appears to the innocent client to be a fully encrypted SSL session.

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Despite last week's blog and news assertions that iPhone market share had reached 30 percent or even 40 percent, today IDC put Apple's smartphone smack in its place: No. 3, with 17.1 percent worldwide smartphone market share during third quarter. A year earlier, Apple ranked ahead of Research in Motion, which has reclaimed second spot, behind Nokia.

Manufacturers shipped 43.3 million smartphones during third quarter, up 3.2 percent from 41.9 million units in second quarter and up 4.2 percent from 41.5 million units in third quarter 2008. More broadly, manufacturers shipped 287.1 million handsets, up 5.6 percent year over year, according to IDC.

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Once not so long ago, if you wanted bulletproof e-mail on a mobile device, you bought a BlackBerry. Research In Motion, the company that practically defined wireless messaging a decade ago, has done quite nicely for itself since then, garnering over 56% of the market for smartphones in the US and about 20% of the overall wireless handset market that includes smartphones as well as conventional feature phones. Its end-to-end encryption and still-unique service paradigm that routes messaging traffic through secure Network Operations Centers further endeared the platform to enterprise buyers, even as the company was successfully pushing the franchise into the consumer space.

Unfortunately for RIM, nothing stays the same in the increasingly competitive wireless market. The BlackBerry is no longer a market of one, and many of the features that defined the platform -- including push e-mail and enterprise-class security -- are no longer unique. Worse, the critical feature set for a modern smartphone has expanded to include rich Web access, broad application availability, and an integrated, Web services-aware operating system. It's no secret that the BlackBerry platform lags in all of these areas with its fine-for-the-1990s browser, relatively paltry app ecosystem, and an OS that despite regular incremental updates still betrays its decade-old roots.

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