Joe Wilcox

There goes the neighborhood, as snobby 'better-thans' wait for their Whole Foods drone deliveries

Drone delivery

My first reaction to Amazon buying Whole Foods is "Huh?" Few brands could be any more different. The online retailer is all about giving customers the most for the least amount spent, while the grocer is the pricey purview of the alt-organic lifestyle elite. No moment is better metaphor for Whole Foods' clientele than the exchange I heard between a thirtysomething couple standing at the deli holding chicken luncheon meat. "Is it free range?" the women asked her husband. It had to be, or she wouldn't buy. They argued. I silently chuckled: luncheon meat—not a bird! It's all pressed meat, Honey. You do know that?

But from another perspective, and one transcending retail store presence, are other considerations, like brand affinity and buyer demographics. For the first, Amazon may be all about value, but in an increasingly middle-class and well-to-do demographic kind of way, particularly among city dwellers. Despite sharing similar cut-throat margin, expansive business philosophies with Walmart, Amazon doesn't carry the same stigma among the socially conscious "better-thans". For the second, who do you think plunks down 99 bucks a year for Prime membership or can't wait for two-day free delivery or is too busy to go to the store to buy groceries? Without hard numbers to back the supposition, I'd bet there is lots of existing and potential regular shopper overlap among these customers and those who walk Whole Foods' aisles.

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Google, you better up your tablet game before Apple takes you down

Fighter

To celebrate the launch of Apple's new 10.5-inch iPad Pro, I ordered Pixel C, which arrived three days ago. Worst case, the tablet can be returned for refund during the buyer's remorse period; there ain't any regrets so far—just the opposite. To my pleasant surprise, the tab is much more enjoyable than I remember, because Nougat is so pretty, efficient, and buttery smooth than was Marshmallow on the device. The screen scorches any available iPad, Pro or otherwise, and the performance is shockingly nimble. My Pixel C shipped with Android 7.1.1 and quickly updated to 7.1.2. I will soon install Android O; Google released Developer Preview 3 yesterday.

There's a certain insanity to the purchase, which I am sure flaming commenters will just love. I reviewed Google's Android slate 15 months ago; that makes the thang ancient as measured in computing years. But Big G still sells the tab, and there must be a reason, right? I got another because a college student took possession of my first Pixel C in early 2016. With keyboard cover, the tablet makes a helluva handy carry-along on campus.

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May the Moto Z Force Droid be with you [Review]

Moto Z Force Droid Logo

If you asked why the Moto Z Force Droid Edition appeals to me, I couldn't identify one thing, which arguably is odd considering this is a review. Benefits and features feel finely balanced, which is a hallmark of good product design. Oh, and that satisfaction is for the pure smartphone experience, which is premium by nearly every measure that matters; I didn't test Moto Mods that expand capabilities.

Lenovo/Motorola and Verizon released the smartphone in July 2016, so this exploration is belated—and then some. Apologies, the delay was necessary. In mid-December 2016, Verizon sent a holiday review package unexpectedly. At the time, my father-in-law's health rapidly declined—and he passed away about 30 days later. In the months following, as we settled his estate and finalized other matters, I occasionally recharged the battery and picked up the Droid but had no real time to test it. Still, something about how well the Moto Z Force feels and fits in the hand compelled me to handle it. Often. To caress the ridged bezel. To read blog posts and news stories on the beautiful display.

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I am slave to Apple Watch no more

Apple Watch 2 Stainless Steel

I suffer from phantom smartwatch syndrome -- an ailment that hopefully will disappear over time. Nearly four weeks ago, I put aside Apple Watch 2 stainless steel and replaced it with the simple but appealing ManchesterWatchWorks Iconik 3. Problem: Almost any shifting movement of the timepiece causes me to reflexively flip my wrist and look down; there is false perception of haptic sensation. Apple has trained me well, and I'm tired of being its dog doing tricks. Woof. Woof. Growl.

I feel free! Gone are the nagging alerts -- and I had them barreled down to a minimum of approved services: Some for breaking news; emails from a half-dozen people; and text messages. Among this still seeming torrent, the Activity app annoyed with congratulatory badges and prompts that one of the four main exercise goals (Calories, Exercise Time, Stands, and Steps) -- Apple's athletic lifestyle version of the four food groups -- would soon be achieved. The badges are about as infantile as gold stars that teachers give kindergarteners and with similar purpose: To make the recipient feel good, whether or not deserved. The achievement badge for Earth Day flipped my goat. Seriously? I ordered the Iconik 3 that evening.

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Meet Fujifilm X100F [Review]

Fuji X100F with ONA strap

During the camera film era, Fujifilm battled kingpin Kodak with brighter, more vibrant colors that either photographers loved or hated—perhaps both. That was last century. In the 21st, Kodak is a shadow cast against aged Kodachrome, while its rival has successfully transitioned from print to digital—and with amazing bravado. Fuji's transformation started six years ago with the cleverly-engineered, retro-designed X100, which I reviewed in May 2011.

The compact digital camera's success led Fuji to develop a series of additional bodies and lenses; all are designed with professional shooters in mind. The X series family features compact, mirrorless designs that incorporate digital SLR-size sensors and manual controls—meaning dials and buttons to directly manipulate settings rather than rely on software menus. The X100 line—from the original to the S, T, and now F—remains the most distinctive for how well features and benefits balance set against truly innovative design concepts.

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Let me tell you about Apple Fiscal Q1 2017

whisper secret

The measure of Apple fiscal first quarter 2017 isn't record revenues ($78.35 billion) but comparison to major competitors: More than three times Google ($26.06 billion) or Microsoft ($24.1 billion). Amazon announces tomorrow, Groundhog Day. Will the retailer's CEO, Jeff Bezos, see his shadow? The 3x multiplier nearly applies to net income: $17.89 billion, versus $6.64 billion and $5.2 billion, respectively, for the two rivals. Looked at differently, compared to Apple's same quarter in fiscal 2010, seven years later, profits exceed total revenues ($15.68 billion). That's an astounding comparison.

The results defy pundits' prognostications, including my own, about gravity pulling the company back to Earth. iPhone, as major source of revenue, can only stay up for so long, before slowing smartphone sales wreck havoc. That said, credit where it's due: CEO Tim Cook is, as I've asserted before, a logistics and manufacturing genius. He is a strategist, but not an innovation leader like predecessor Steve Jobs. Cook masterfully manages his inheritance, but he, nor Apple observers, should get lost in the quarter's glow: iPhone remains boon and bane.

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Master & Dynamic MW50 wireless headphones [Review]

MW50 Cans

Headphone manufacturers must make deliberate audio signature decisions when crafting cans. Some shops, like GradoLabs, adopt a house sound. Relative newcomer Master & Dynamic's design ethic seeks to equally please eyes and ears. As such, its flagship wired headphones (MH40) and wireless (MW60) share similar industrial design. Aluminum, lambskin, leather, and stainless steel combine in rugged style that evokes aviators of a bygone era. The newer MW50 Bluetooth headphones strongly resemble the other two, but they're tuned for younger listeners on the move.

M&D's earlier cans are over-ear—meaning they cover the lobes, while the MW50 rest on them. The headphones are smaller and lighter than either the MH40 or MW60, but with most of the overall benefits of the latter, including excellent wireless reception. On-ear headphones can be uncomfortable to wear and leak in too much ambient noise. The MW50 push past both typical limitations, which, honestly, surprises me. I personally don’t find the design to be as attractive as the over-the-ear cans. It’s about the ear cups, which function matters more, however. The lambskin-covered ear pads are immensely comfortable, and the MW50 arguably are better all-around-wear than their siblings. I would take them outdoors on a walk, for example.

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The problem with iPhone

Steve Jobs iPhone

Today we arrive at the first of two 10-year anniversaries regarding iPhone: Steve Jobs unveiling the handset six months before its release -- unusual for Apple's then-CEO to pre-announce something, but necessary, with the federal regulatory rigmarole that cellular devices go through. Jobs and his management team brought the smartphone to market at great risk: Established and entrenched manufacturers, mainly Nokia, had huge distribution channels and massive amounts of research and development invested in their cellulars. iPhone debuted in one market (United States) and on a single carrier (AT&T, which concurrently rebranded). By most measures of business strategies: Insanity. But risk was a defining characteristic of Jobs' leadership style running the company.

You will read many "state of iPhone" analyses and commentaries this week spotlighting slowing sales, as buying growth plateaus in major markets (China, Europe, and the United States) and observing that Android continues to gobble global market share. The problem with iPhone is something else, and it's a metaphor for what's desperately wrong at Apple as 2017 starts: Loss of innovative mindshare; obsession with an outdated design motif; unwillingness to take meaningful risks. The company's fortunes rose with iPhone, and they will fall with it.

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Tidal Masters go their own way

girl laptop headphones notebook music video

During Consumer Electronics Show 2017 yesterday, in licensing partnership with MQA, music streamer Tidal announced the new audio-fidelity tier "Masters", which is available for free to existing HiFi subscribers. Early album selection is extremely limited as is access option: macOS or Windows application. Both will expand in time.

But wow! I tested skeptically, wiring up my studio cans—Audio-Technica ATH-R70x—to 15.4-inch MacBook Pro with Touch Bar to hear the difference. Hehe, if any. I deliberately started with Fleetwood Mac's "Go Your Own Way" from album "Rumors", which released 40 years ago on February 4th. Tidal claims that Masters recordings deliver "an audio experience exactly as the artist intended". The band spent nearly a year painstakingly recording and engineering the disc, making any, or all, the songs great test cases. 

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My favorite tech items of 2016 [Joe]

MAcBook Pro, iPad Pro, iPhone 7 Plus

The year 2016 is when the United States sold its soul to Donald Trump and I signed over mine to Apple. How's that for introduction to the five favs series, joining colleagues Alan BuckinghamBrian Fagioli, and Wayne Williams? Yup. I'm an Apple whore as 2017 opens onto its second day. The fruit-logo company won back my business as I gave up the Google lifestyle. Three main reasons: 1) I believed CEO Tim Cook's privacy promises, all while my concerns about Big G information collection increased. 2) I found the visual acuity of Apple fonts and user interfaces to be far superior to Google's, which helped compensate for diminishing reading vision (later recovered through eye surgery). 3) Google's platforms proved inadequate for easily recording, producing, and publishing the Frak That! podcast (a fun side project).

My contribution to the series is a bit disingenuous, though. I wouldn't call these "My favorite tech items of 2016". They are what I bought, or was released, last year that I use most often, regardless of their benefits and flaws. Each will get belated review sometime during the next few months. Consider this story each's preview. Okay, let's get to them.

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Adieu, Yahoo

Hand Door Exit

Yahoo, one of the earliest and brightest dot-coms, is a Hellhole at the close of 2016. It stinks of decay and neglect. The 1 billion active user accounts ravaged by hackers is a metaphor for the trendy neighborhood turned into gang-ridden slum. Verizon was, or maybe still is, buying Yahoo. Walk away, I say, unless Yahoo is willing to pay for the privilege of becoming part of the expanding VZN communications and media empire.

I typically make many changes at the start of the new year, and as 2017 begins, I take my advice offered to Verizon: Abandon Yahoo. First to go is its photo-sharing site, for many of the reasons stated seven months ago. My Flickr Pro account expires in September, and I will cancel a few weeks earlier to prevent auto-renewal. In the meantime, I consider my Flickr officially closed, and I will no longer use it. All photos will remain until the service makes them unavailable—and pursuant to the terms,

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Got MacBook Pro with Touch Bar? How's your battery life?

Why Confused Question Mark Woman Wall Puzzled

Consumer Reports played nasty, little Santa's helper by plopping a piece of chunky coal into Apple's Christmas stocking, when denying the coveted—and expected—recommendation. Holy Moly. Over the holiday, the InterWebs exploded with stories during an otherwise, slow tech news cycle. CR found widely, or perhaps wildly, inconsistent charge-to-depletion times for MacBook Pro with Touch Bar. Uh-oh. At least the lap-hugger isn't explodin', like the Samsung Galaxy Note 7. B-b-b-boom!

Perhaps, like me, you bought or received as present, one of these newfangled Macs. I have some questions about your experience starting with: How's your battery life? Do you get enough from the laptop to justify the price increase over last year's model? If you bought, or received, something else, did news about battery life affect the decision? Since we're all sharing our deepest, innermost MacBook Pro secrets, from here I will reveal my own. I bought not one, but two. Problems with the first, but not the second, and possible remedy will be familiar to long-time Windows users.

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Apple's 'lump of coal in your stocking' Christmas

Santa Coal

Apple sure knows how to keep its store stocked for the holidays. Ho, ho, ho, bah humbug. The shelves are bare, and you can get your must-have pretty thing some time next year. If you're lucky. Let's start with the delayed AirPods, which went on sale online last week. They arrived in stores on Monday, and whoosh were gone before the waiting line ended. My local shop had about 30 pairs. If you want them, first available retail pickup date is—cough, cough—February 8th. That is 2017. I had to confirm not 2018, because you never know with these dumbfounding delays. Straight-to-ship orders move your way in six weeks. Donald Trump will be president sooner!

Perhaps you're pining for one of those pricey MacBook Pros—you know, the ones with Touch Bar that no sane person knows what to do with. Apple will miss Christmas, but you can still beat Martin Luther King's birthday, with orders made today delivering sometime between January 4-10 or available for in-store pickup on the tenth. God Bless America and Made in China!

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DirecTV Now is a bargain -- for NOW

Woman watching TV television

From the day I received the Oct. 14, 2016 letter about billing changes, AT&T U-verse and Internet cancellation was inevitable. I had auto-pay set up to a credit card, but the service provider wanted access to my bank account, which I didn't want to give. "Beginning in December, your credit card will be charged eight days after your Bill Cycle date", the correspondence reads. The change meant AT&T would take payment on the 8th of the month rather than the 21st. Since the company bills a month in advance, the new date would work out to about six-weeks in fees paid ahead for future service. On principle, being an independent-minded "don't tell me what to do" Mainer, I considered other options.

Ironically, the launch of another AT&T service, DirecTV Now, on October 30th, made the decision to cancel super easy. After several starts and stops, the Wilcox household has finally cut the cord for good. DirecTV Now is the nudge, but other streaming services make a big difference, too. Much has changed since the last cord-cutting effort, in November 2015, which we abandoned after about 7 weeks. The quality and quantity of original programming from Amazon, Hulu, and Netflix is greater and hugely enticing 12 months later.

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iPhone should replace Chromebook in the classroom

Students and iPhpnes

Many educators won't agree, but perhaps students will: The PC, whether desktop or notebook, is obsolete in the classroom. This reality, if accepted for what it is, presents Apple opportunity to retake the K-12 market from Alphabet-subsidiary Google's incursion and sudden success with Chromebook among U.S. schools. If the fruit-logo company doesn't seize the moment, a competitor will—and almost certainly selling devices running Android.

Chromebook's educational appeal is three-fold: low cost, manageability, and easy access to Google informational services. For buy-in price, and TCO, no Apple laptop or tablet running macOS or iOS, respectively, can compete. Think differently! Providing students any kind of computer is shortsighted, by narrowly presuming that schools, or their parents, must buy something. I suggest, in this time of budgetary constraints, that educators instead use what the kids already possess (or want to) and what they use easily and quickly: The smartphone.

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