If you use the internet it's almost impossible to avoid exposing at least some of your personal information to the sites you use. What you may not be aware of is just how valuable this personal data is to businesses.

New research from marketing specialist MIQ Digital shows that in 2001 an average user generated around $1.97 (£1.45) worth of Google Ads revenue, in 2021 this is up to $35.40 (£26), an 1,800 percent increase.

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A report from Dremio, based on a study by Wakefield Research, shows only 22 percent of data leaders have fully realized their return on data warehouse investment in the past two years, with most (56 percent) having no consistent way of measuring it.

Another startling finding is that in order to run analytics, enterprises are making multiple copies of their data -- 12 on average -- with 60 percent reporting that their company has over 10 copies of their data floating around.

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Databases are employed by all kinds of businesses, but deciding which one to use can be a tricky decision. Once you've chosen a solution it’s a lot of work to switch to a different one.

But also different stakeholders within the enterprise have different requirements from a database and different views on which features are important.

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A new report shows that 70 percent of automation initiatives are being hindered by security concerns and data silos, as organizations increasingly look to automation to improve efficiency and productivity.

The IT and Business Alignment Barometer from MuleSoft does offer some hope though as it shows companies can overcome these challenges and enable faster innovation across their organizations if IT and business teams work closely together.

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Businesses are increasingly recognizing the value of data, but most acknowledge that they could do better in using it to drive business transformation.

A new report from DataStax, based on a survey of over 500 technology executives and practitioners, reveals that while 96 percent of respondents say they have some level of a data strategy, only 38 percent of enterprises give themselves top grades when it comes to using data to create value for customers.

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Data is increasingly important to companies, but making effective use of it presents a number of challenges.

NoSQL database company DataStax has recently launched its new Astra Streaming service. Based on Apache Pulsar this aims to make it easier for developers who want to run their application streaming alongside their database instances like Cassandra.

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Data, as we know, has become a valuable commodity and that has thrown the privacy and transparency aspects of what information organizations hold about us into sharp relief.

Mozilla believes that we should have more control over our data and is launching a new platform to give people more choice over what data they share and with who, and allowing them to help with research projects.

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According to new research 96 percent of data teams are operating at or over capacity, thanks to a surge in demand for data pipelines.

The study by data engineering company Ascend.io shows 93 percent of respondents anticipate the number of data pipelines in their organization increasing between now and the end of the year, with 56 percent predicting the number to increase by more than 50 percent.

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Only a third of consumers trust 'big tech' companies more with their data compared to smaller, independent or local companies according to a new study from API management platform Axway.

The study of over 1,000 US adults finds 82 percent of consumers wish they knew what specific data companies have collected about them, and they have concerns that their online data may not be secure.

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Web scraping allows the collection of data from third-party web sources. Data harvesting like this is one of the key pillars of the internet, but while it can be useful it also has the potential for harm.

The Cambridge Analytica scandal of 2016 first brought this type of activity to the wider public's attention but, as of today, there is still no regulatory body to govern its widespread use.

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According to a new survey 36 percent of executives are not using data for business decisions and only 40 percent actually trust data.

The research from Talend shows 73 percent of executives would like to make the majority of their decisions based on data, while nine percent would go as far as using data to drive all their decisions.

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A mere five percent of enterprise executives have a high level of confidence in their data according to a new study.

The research conducted by HFS Research in conjunction with data management company Syniti also finds nearly half of respondents are significantly under-utilizing their data resources due to the lack of an effective data management strategy.

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In order to get the best value from data it's important that it's accessible to the right people in the business at the time they need it.

Data privacy specialist Privitar is announcing a new data provisioning platform that makes self-service data available safely, at scale, to the people who need it.

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A new study reveals that 70 percent of enterprises lack a mature data strategy. The study from cloud migration and managed services company 2nd Watch finds only 26 percent have any data strategy at all.

Most organizations recognize the importance of comprehensive data management though with 60 percent of respondents claiming to have an enterprise-wide data catalog.

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Businesses are gathering more data than ever before, but being able to make effective use of it means being able to find information when you need it.

What challenges does dealing with these ever larger amounts of data present? And how can you be certain that your searches are delivering relevant information and insights to drive your business decisions? We spoke to Stéphane Kirchacker, VP EMEA at search specialist Sinequa to find out.

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