Apple Pay is still a US-only service, despite it being available for seven months, but the European launch is reportedly coming as soon as this summer.

That’s according to Belgium’s KBC Bank, confirming on Twitter that Apple Pay support will be available this summer. Even though KBC Bank removed the tweet after a few hours, it suggests that the Apple Pay European launch is coming sooner than expected.

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While the internet is supposed to be an open-access resource, there is a great deal of content which can only be accessed in certain parts of the world. To comply with licensing rules, broadcasters in particular will often restrict access to their services to specific countries, but in Europe there are plans to bring such geo-blocking to an end.

Described as "a discriminatory practice used for commercial reasons" geo-blocking is derided by the European Commission as little more than a money-making venture. The aim is to create what has been dubbed a Digital Single Market, breaking down barriers and simplifying regulation.

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