One effect of the pandemic shift to working from home has been a surge in the use of collaboration platforms. Microsoft Teams alone just exceeded 250 million monthly active users.

But a new whitepaper from Theta Lake and Osterman Research, Archiving And Data Protection With Microsoft Teams, brings to light the strengths and weaknesses of native archiving and data protection in Microsoft Teams and why firms look to third-party solutions to address coverage gaps.

Continue reading →

Data is the lifeblood of businesses, but managing it effectively and keeping it secure presents some significant challenges.

How do you ensure that you have the latest information for example? And how can you be certain your compliance procedures are up to date?

Continue reading →

A new study from risk protection platform SafeGuard Cyber shows cybersecurity leaders understand what is needed for successful digital risk protection, but they are still struggling to provide it.

Lack of visibility (39 percent) is the biggest challenge for security leaders who aim to maintain security and compliance across all business communications.

Continue reading →

Recently, a report conducted by PFL and Demand Metric -- which surveyed nearly 600 marketing professionals across a variety of different industries -- revealed data accuracy, understanding audience needs, and branding as the three most important factors to multichannel marketing campaign success.

Data is critical for marketers conducting multichannel marketing campaigns because it’s used to personalized messages and reaching prospects at the right moment in their customer journey. When marketers rely on and analyze data within multichannel marketing initiatives and campaigns, they can measure and improve strategies in real-time, allowing for better, more segmented outreach. Without data to inform campaigns, marketers might as well write a message on a paper airplane and throw it out the window.

Continue reading →