Last week, Sony, Dolby, and Netflix announced that the PlayStation 3 would be getting an all new native Netflix app today that supports 1080p streams and 5.1 channel audio without the need for a disc, as it turns out, the Nintendo Wii today has gotten a similar app update.

With a software update today and a free app from the Wii Shop Channel, the Nintendo Wii can stream Netflix Instant movies without a disc, too. Though the console supports neither High Definition nor surround sound, this update has much further-reaching consequences than the PlayStation 3's.

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Netflix and Dolby Laboratories today announced that Netflix Instant streaming will be enabled with 5.1 channel surround beginning on October 18.

The first consumer device to support the higher quality audio will be the Sony PlayStation 3, but Netflix says the feature will eventually come to more hardware, like the many connected HDTVs, Blu-ray players, set-top boxes, video game consoles, and mobile handsets supporting Netflix streaming today.

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Netflix Instant streaming, the increasingly popular and ubiquitous subscription movie on demand service has officially launched in Canada after more than three years of availability in the United States. This is the first time the service has been made available outside of the U.S.

Fortunately for Canadian Netflix subscribers, there are already a wealth of devices which will let them watch videos on their TV: iPad, iPhone, iPod Touch, Sony PlayStation3, Nintendo Wii, Samsung and Toshiba connected Blu-ray players, and TiVo.

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Netflix on Thursday introduced a version of its application for the iPhone and iPod touch, allowing subscribers of the entertainment service to watch streaming content on their portable devices. The company already has a version of its application for the iPad, designed for the bigger screen of that device.

A subscription to Netflix is required, which starts at $8.99 per month. Nearly two thirds of its 15 million subscribers use some version of its online offerings, which also are available for PCs and select Blu-ray players and TV sets. It additionally gives Netflix a foothold in an increasingly competitive mobile entertainment market.

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September first, Netflix instant streaming will get a ton of new content from Viacom, Paramount Pictures, MGM Studios, United Artists, and Lionsgate Films thanks to a deal between Netflix and Studio 3 Partners' joint venture Epix, the companies announced Tuesday.

According to the deal, Netflix will get Epix new releases 90 days after they're made available to pay TV. When Epix was announced in late 2008, President Mark Greenberg said it would launch its on-demand with 15,000 movies and television shows, along with its companion for-pay movie channel.

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This morning, Netflix announced that it has signed an agreement with Relativity Media that will bring new releases to Netflix Instant streaming at the same time as they are released to pay TV services like HBO, Showtime, and Starz.

The first new releases that will be covered in the deal between Relativity and Netflix will be Paramount Pictures' "The Fighter," and Universal Studios' "Skyline," Rogue Pictures' "Season of the Witch" and "Movie 43."

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For more than five years, Netflix has had a feature called "Friends" which lets users connect their Netflix account with others so they can view each other's queues, suggest movies to each other, or see how a movie ranks against their peers' ratings.

Todd Yellin, Netflix VP of Product Management said that after six years, only two percent of subscribers actually used the feature, so it is going to be phased out in the coming months.

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One year can change a lot.

Today, Microsoft used the MIX '10 stage in Las Vegas to show off a lot of the applications that are currently being prepared to launch with Windows Phone 7 Series, and they are a far cry from the poor Windows 6.5 showing at last year's MIX event.

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In a world where Federal Communications Commission Chairman Julius Genachowski's six principles for net neutrality are enforced, everyone who makes a living on the Internet could conceivably be "unburdened by the unnecessary intervention of network operators or government regulators." The exception would be when a pipeline provider such as Comcast merges with a content provider such as NBC Universal, to make certain classes of content viewable online only when it designates. That's the opinion of attorneys for video rental service Netflix, in a filing last month with the FCC and recently made public.

"Netflix believes that the codification of the existing network neutrality principles, together with the addition of nondiscrimination and transparency, create an effective framework for preserving an open Internet," begins Netflix' filing, written last January 14 (PDF available here). "These rules will allow all parts of the industry -- network operators, consumer electronics manufacturers, and edge providers of content, applications, and services -- to continue to innovate at a rapid pace, unburdened by the unnecessary intervention of network operators or government regulators."

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In another blow to embattled video store retailer Blockbuster, Netflix announced at CES this week agreements with five global consumer electronics devices to introduce Netflix-ready devices later this year. The partners include Funai -- which distributes the Philips, Magnavox, Sylvania and Emerson brands in the United States -- Panasonic, Sanyo, Sharp and Toshiba. Each company will introduce Blu-ray disc players or digital televisions that can stream movies and TV episodes from Netflix to the home.

For $8.99 a month, consumers can watch unlimited Netflix content delivered to Netflix-ready devices -- and both the amount of content and the number of devices are increasing.

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As a PlayStation 3 owner, I did not have the luxury of Netflix Instant streaming through my video game console until today. Now, with the aid of Blu-ray's BD-Live and a free Netflix disc which must remain loaded in the PS3, I now have access to an experience similar to the one Xbox Live Gold subscribers had on their 360s.

These discs shipped out to subscribers this week and started landing in mailboxes today.

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One of the major attractions of the Netflix Instant streaming service is its low cost of entry. For $9 a month, subscribers have access to a substantial and ever-growing library of content on their PC, available whenever they have a connection and some time to spare. And if a subscriber wanted to view that content on his HDTV, he can do so through game consoles, DVRs, connected optical media players, and of course, through the branded Netflix player by Roku which debuted in spring 2008.

The $99 streaming device certainly proved to be a breakout hit for Roku, providing the simplest, cheapest, and most elegant way to access Netflix Instant in the living room.

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Finally, Sony's PlayStation 3 home video game console and Blu-ray player will be receiving Netflix Instant streaming, a feature which has appeared on a number of other pieces of hardware, including rival console Xbox 360 and connected Blu-ray players from manufacturers such as Samsung, LG, and even Sony itself.

But unlike those other platforms, which connect to Netflix Instant Streaming through an interface native to the console, PlayStation 3 users will be required to boot up the service from a Netflix Blu-ray disc, which utilizes BD-Live to access the online content. BD-Live is a Blu-ray standard which lets a disc have downloadable bonus content instead of limiting it to content burned onto the disc.

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In the last year, Netflix on-demand video streaming has made its way into connected optical media players by LG, Samsung, and Sony, and at the beginning of the last quarter, CEO Reed Hastings said the public could expect new Netflix-enabled consumer electronics products every quarter. Today, Best Buy's Insignia brand became the latest to support Netflix streaming with a firmware update to two of the brand's connected Blu-ray players.

This is another important partnership to differentiate Best Buy's exclusive store brand from lower-quality department store brands, which often have more in common with Chinese knock-offs than with products by major manufacturers. In July, for example, Best Buy announced a partnership with TiVo that would improve the interface and search in Insignia and Dynex televisions.

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The streaming-enhanced device market may still be dominated by Netflix, but video on demand service Vudu continues to fight its way into the picture. Today, the company announced its partnership with South Korean company LG will put Vudu directly on connected HDTVs.

Vudu debuted its own streaming set top box nearly two years ago, and managed to be one of the first companies to pump out HD streams. Though it had partnerships with such companies as Sharp and Best Buy, the streaming service was only available on Vudu's own hardware. Netflix, Amazon on Demand, and CinemaNow meanwhile all moved to put their services on hardware from a number of different manufacturers.

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