If you're like me, and you're among the dozen or so who still watch the nightly half-hour of American commercial broadcast TV news, you've probably noticed that about a quarter of that time is devoted to ads. Two-thirds of those ads are devoted to drugs, and half of those drug ads are devoted to warnings about the many gruesome, horrid ways in which you might unexpectedly die. The unspoken reason why these ads appear there in the first place is because advertisers reason that if you're still watching the Evening News, you must be afraid to touch your computer or your smartphone to read the real news from TMZ, which makes you (wait for it...) old. (Meaning, above 29.)

Samsung's Australian unit doesn't want the drug companies to have all the fun. Barely a month after releasing its 3D television offerings on an unsuspecting world, the company has published a warning on its Web site down under that outlines a list of risks so serious that those network news drug spots seem tame by comparison.

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Recovering IT spending, robust worldwide PC shipments and strong Windows 7 adoption helped Microsoft to beat the Street. The software giant announced fiscal 2010 third quarter earnings, ended March 31, after the Bell, today.

Microsoft revenue rose 6 percent to $14.5 billion, up from $13.65 billion a year earlier. Operating income: $5.17 billion, up 17 percent. Net income: $4.01 billion, or 45 cents a share. Net income rose by 35 percent and earnings per share by 36 percent year over year. If not for a $305 million deferral related to Office 2010, Microsoft would have reported $14.81 billion revenue.

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Yesterday's introduction by Facebook CEO Mark Zuckerberg of a vastly expanded form of the Facebook Platform -- enabling Web sites to gather information on users' "likes," share them with Facebook, and get traffic as a result -- did not slip past the office of Canada's Privacy Commissioner, Jennifer Stoddart.

In a statement to Betanews this afternoon, Comm. Stoddart acknowledged this expansion will be of special concern to her office, especially in light of existing concerns raised by the service's latest round of privacy policy adjustments. Some say those adjustments actually exposed more information to potential data miners than it was exposing before, leading them to question the company's motives for attaining that data in the first place.

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Facebook CEO Mark Zuckerberg made some amazing announcements yesterday, during the f8 conference. Docs.com wasn't one of them.

"You can discover, create, and share Microsoft Office documents with your Facebook friends," according to the service's Website. What Docs.com really does more is provide Microsoft a lifeline, as the company seeks to maintain the relevance of its Office-Windows-Windows Server applications stack before the rising mobile device-to-cloud applications/services stack. Docs.com is a futile, short-sighted enterprise that acknowledges Microsoft has already lost the new century's platform wars.

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The strategy being employed by the Federal Communications Commission, as put forth yesterday, is to treat its loss to Comcast in DC Circuit Court two weeks ago not as a defeat of its ability to implement the entire Broadband Plan...and then hope that no one puts up any new roadblocks toward deploying at least most of it.

The priorities the FCC put forth during yesterday's open hearing are perhaps the ones that would generate the least friction from possible opponents. One of these priorities is reflected in a major rule change yesterday with respect to what regulators originally thought should be an oxymoron: home roaming.

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Chipmaker Marvell today debuted a new processor in its Armada family, designed for plug computing, for home, small business and industrial automation, and applications demanding ultra low power consumption.

The Armada 310 system-on-a-chip is built with an ARMv5 processor between 500 MHz and 1 GHz that consumes less than 1 watt of power. Fixed on a 15 x 15mm FCBGA (Flip Chip Ball Grid Array), the Armada 310 offers tons of I/O options, such as two Gigabit Ethernet MACs, two SATA 2.0 ports, two PCIe ports, USB 2.0, and DDR2/3.

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At its f8 developers' conference in San Francisco this morning, Facebook CEO Mark Zuckerberg presented his vision of a cross-site social platform whose developmental state may already be quite far along. Essentially, he sees a kind of online social sphere wherein anything one communicates that he likes, gets channeled to Facebook, where that like becomes a public fact.

"Today, the Web exists mostly as a series of unstructured links between pages. And this has been a powerful model, but it's really just the start," said Zuckerberg. "The Open Graph puts people at the center of the Web. It means that the Web can become a set of personally and semantically meaningful connections between people and things. I am friends with you. I am attending this event. I like this band. These connections aren't just happening on Facebook, they're happening all over the Web. And today, with the Open Graph, we're going to bring all of these together."

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As promised, the world's trade negotiators have finally released a public and, to a limited extent, redacted version of the current draft document for the Anti-Counterfeiting Trade Agreement. Releasing a draft of a global trade agreement is actually unprecedented, say many diplomats.

Though the authors of certain passages under consideration -- many of them marked by [square brackets] -- have been redacted from public view, it's clear that new legal limitations on an Internet service provider's ability to claim "safe harbor," excusing it from secondary liability for copyright (or patent) infringement, are being considered. That option is believed to have been proposed by the United States delegation, as indicated by a leaked document from the European Union (PDF available here from Wired). However, another option that would not limit ISP safe harbor provisions, is listed in the draft document under equal consideration.

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Clearly Apple is preparing for such a circumstance, or that's my interpretation of last night's fiscal 2010 second quarter earnings call. The question isn't if iPad will cannibalize Mac sales but when. If the cannibals are coming, they'll first strike during back-to-school buying season.

Apple CFO Peter Oppenheimer tipped off the company's thinking early in the conference call: "We expect gross margins to be about 36 percent down from 41.7 percent in the March quarter and reflecting approximately $36 million related to stock based compensation expense. We expect about 25 percent of the sequential gross margin decline to be driven by the first quarter of iPad sales." Whoa, one-quarter?

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In an indirect yet obvious way, Section 3.3.1 of Apple's new iPhone developers' agreement binds developers to a promise that whatever they bring to the iPhone will be created exclusively for the iPhone. It effectively bans the use of cross-platform tools or middleware like Adobe Flash, by saying anything Apple approves must be coded in the company's own Objective-C, or in C or C++.

If Adobe were to have proceeded with its previous plans to forge an official, working Flash platform for iPhone, that would have been the defiant move. Instead, Mike Chambers, the company's product manager for Adobe Integrated Runtime (AIR), found himself yesterday afternoon sounding the retreat.

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What's a mobile device prototype worth?

Depends on who you are. If you're Apple, it's priceless. When you tightly control every aspect of the product development process, anything that subverts the message is a potential risk to the brand. Loss of control to a company like Apple is unthinkable. If you're Gizmodo, the answer is $5,000 -- which is the amount the tech blog reportedly paid to an unnamed individual who supposedly found the prototype of Apple's upcoming fourth-generation iPhone in a California bar.

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Download Mozilla Firefox 3.6.4 public beta for Windows from Fileforum now.

Starting today, an ambitious project from the Mozilla Foundation called "Lorentz" makes its first public, experimental debut, with the release of a public beta of Firefox 3.6.4. Mozilla doesn't often promote a public beta of a point release, but this time, the organization needs data from the field regarding the stability of a critical new feature that could help it regain lost traction against competitors Google, Opera, and Apple.

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Can nothing stop Apple?

The Cupertino, Calif.-based company's quarterly earnings again rose high above Wall Street consensus, which already was $600 million to $1 billion above guidance. Today, after the bell, Apple reported $13.5 billion revenue and net profits of $3.07 billion, or $3.33 a share, under the new reporting method implemented last quarter. A year earlier, Apple reported revenue of $9.08 billion and $1.62 billion net quarterly profit, or $1.79 per share. Fiscal 2010 second quarter ended March 27, 2010.

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Today, AT&T Interactive launched Buzz.com in beta, the company's answer to entertainment search and recommendation site Yelp. If you think you've seen it before...well, you haven't -- not this, anyway.

The word "Buzz" was employed liberally throughout the 1990's to describe successful alternative rock groups. Pretty much any non-pop band that sold 500,000 albums in that era was classified as a "buzz bin" artist by MTV. By 2004, it was worn out.

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Google Buzz should not have changed Gmail to such an extent that its existing users found themselves sharing personal information on a social network without their consent. That's the message sent in a letter to Google CEO Eric Schmidt yesterday, made public today by Canada's Privacy Commissioner, Jennifer Stoddart.

In that letter, Stoddart and her counterparts from nine countries asked Google to provide them with a report about the lessons the company has learned from the Buzz experience, and how those lessons will improve the way Google rolls out products in the future.

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