The principal argument made by opponents of "net neutrality" regulation, such as what the US Federal Communications Commission formally proposed today, is that government need not extend the hand of regulation to an industry that has arguably flourished in the absence of regulation. Almost like a Microsoft "embrace and extend" policy, opponents argue, government can conceivably leverage its advantages on one platform to extend itself to another, as FCC Chairman Julius Genachowski has actually admitted he's doing with respect to using telecommunications law to regulate Internet service -- an area that was, up until 2004, outside the FCC's purview.

The year 2004 is when then-Chairman Michael Powell put forth his "Four Freedoms" for Internet users which, though not actually law, were certainly cited by legislators in pushing net neutrality legislation (none of which actually passed). The third freedom, as Powell put it then, was this: "Consumers should be permitted to attach any devices they choose to the connection in their homes." Today's FCC refers to this as the "any-device rule."

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Hitching its wagon to the Windows 7 star today, Amazon announced the upcoming availability of Kindle for PC, a free Windows 7 optimized e-reader program that syncs with a user's Kindle, and allows PC-based reading and library building.

Just like Kindle for iPhone, the software uses Amazon's Whispersync functionality to keep users on the same page (literally) as their Kindle. Also like the iPhone application, Kindle for PC users running Windows 7 will be able to utilize multi-touch gestures such as pinch zooming and finger swipes to turn pages.

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Burger King has long used marketing slogan "Have it Your Way." I saw something different during my first trip to New York City 30 years ago inside the Times Square Burger King. There was an express line with sign: "Have it Our Way." Which line was longer? The one where people could choose how their burgers were fixed.

Today, Microsoft officially launched Windows 7 in New York, emphasizing choice and customer participation. Choice is a longstanding Microsoft marketing and product principle. Participation is a longstanding approach to Microsoft product development. With Windows 7, Microsoft is bringing the two together for the product marketing. Have it your way. "Excuse me, sir. Is that Windows 7 for here or to go?"

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Today, the Federal Communications Commission moved forward with the hotly debated Net Neutrality policy revision, and opened the floor for public comment on the updated framework for a "free and open Internet" based on the "Four Freedoms" laid down in 2005 by former FCC Commissioner Michael Powell.

"The goal is and must remain without compromise preserving a free and open Internet," Commissioner Julius Genachowski said this morning.  "Any rules we adopt must preserve our freedom to connect, to communicate, and to create that is the wonder of the open Internet.  Each and every user of the Internet must have access to an unlimited online universe of ideas and commerce.  Internet users should always have the final say about their online experience, whether it's the software, applications or services they choose, or the networks and hardware they use to connect to the Internet."

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Here are some observations after having watched Microsoft CEO Steve Ballmer's Windows 7 rollout, as streamed live from a Soho loft earlier this morning: Although I'm on record as praising Windows 7 (at Vista's expense), Microsoft missed a window here to make its new product more tangible and more interesting to consumers.

We saw plenty of demonstrations today about multitouch, which will at some point be perceived as a key feature of Windows 7 once more people are able to get their hands on it. But the only two routes Microsoft presented this morning were through expensive touch-sensitive TVs (which don't make sense to folks who prefer remote control) and through a new class of PCs that has yet to find a proper form factor, let alone make its way from the factory.

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This is no patent troll lawsuit. This is the world's largest mobile phone maker calling out one of the most beloved devices of recent history on ten counts of patent infringement.

The patents that Nokia cited in its complaint to the Delaware District Court today are related to wireless standard compatibility, speech coding and wireless data, as well as security and encryption. Nokia says it has licensed these patents out to more than 40 other companies and that every model of iPhone since the device's introduction in 2007 has infringed on them.

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The world pretty much knows what Windows 7 contains, thanks to technology previews and early releases to developers. So what's left for anyone to be surprised about? Microsoft CEO Steve Ballmer gave a hint as to a possible answer this morning on NBC's Today program, telling host Matt Lauer that one of the most noticeable new features of the operating system will be multitouch. With Apple premiering its "multitouch mouse" a few days early, did Ballmer have something similar in mind?

Betanews' Jacqueline Emigh is with the press contingent in New York City, and is filing live updates from the scene.

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Yesterday, I excitedly preordered Barnes & Noble's "Nook" ebook reader. Today, I cancelled the order -- and I'm none to happy about it. Why can't Barnes & Noble learn from its past mistakes? The bookseller's digital titles are way overpriced -- at least compared to Amazon (Sony charges even more than both booksellers for many titles).

Quick examples -- and more will come later in this post: Twilight by Stephanie Meyer: $6.59 from Amazon; $8.79 from B&N. Philip K Dick's Do Androids Dream of Electric Sleep?: $8.38 from Amazon; $11.20 from B&N. (Sony charges $9.89 for the first and $9 for the second.)

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WIthin hours of one another, Microsoft and Google announced that their respective search engines would begin indexing tweets from popular microblogging service Twitter.

Microsoft was first on the scene, when Redmond's President of Online Services Division Qi Lu announced the beta of Bing.com/twitter had opened at the Web 2.0 summit today. The beta provides a real-time index of tweets, and the ability to rank tweets according to its relevance.

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One area of Web standards where both Mozilla Firefox (version 3.5.3 CRPI: 7.34) and Opera (version 10 CRPI: 6.38) have an edge over Google Chrome (build 3.0.195.25 CRPI: 15.85) is in the field of page-designated font rendering. It's where the code for the Web page specifies which fonts to use, and even triggers the downloading of those fonts where necessary. Actually, Opera 10 has led the way in scalable Web fonts support although Firefox 3.5 has followed close behind.

The problem here has been with the extremely proprietary nature of the fonts used for the Web. They actually are TrueType and OpenType fonts, the majority of whose licensing prohibits their use for anything other than installation in commercial operating systems on a per-desktop basis. Even though some typographers have created free renderings of their commercial font products (here's a favorite of mine: Museo Sans by Exljbris), there's some question as to whether type designers are technically allowed to use the proprietary underpinnings of font technology (mostly contributed by Adobe, Microsoft, and Apple) for use on the Web.

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Yet if we follow the pattern, we miss the real story...

It is May 1990. For several months, reporters had been prepared by Microsoft to cover what was being billed as the most important event in the history of software. It was the beginning, we were told, of the end of DOS, and the birth of a new software "ecosystem" that enabled independent developers to build graphical applications for the first time, without having to jump through the many hoops and stroke the countless egos of Apple. Microsoft would have a hands-off policy in the development of software that supports what was being called, for the first time, the Windows Operating Environment.

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I was sitting in the dentist's chair getting my teeth drilled, while the technician complained about her now-worthless Sidekick. With no way to access her contact lists, she couldn't get in touch with her family due to arrive in DC for a reunion, and had to rely on the frequently failing device as a simple inbound line for family members to contact her. When that failed, she had to use a payphone.

It was a pretty sad story, and thousands of users were faced with a similar communication breakdown...for more than a week.

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What Windows 7 doesn't give you

One of the most important series that Betanews has ever run in over a decade of publishing has been our Top 10 Windows 7 Features. These are the noteworthy features we feel will give users reason to not only purchase but to appreciate the product. Some of our choices are changes from Windows Vista (for instance, a better Windows Explorer, and DirectX 11); others are features whose true usefulness may only be determined after the first year of deployment (Device Stage, Multitouch, third-party troubleshooting).

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This month, Canadian smartphone leader Research in Motion has debuted two new handset "sequels," which keep the name and form factor of their 2008 forebears, but update the experience slightly with minor upgrades. Last week, RIM unveiled the Storm 2, which improved upon the original Storm's Surepress touchscreen, and equipped it with Wi-Fi.

Today RIM has debuted the Bold 9700, the updated version of the Bold 9000 which had a rather problematic launch in 2008 with battery overheating issues, purported software problems, and delays related to AT&T's 3G network.

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Bookseller Barnes & Noble has finally unveiled its e-book reader, which many have already slated to be the Amazon Kindle's biggest competition yet. Called the nook, Barnes & Noble's $259 e-reader includes a full-color touch panel interface in addition to its 6" e-ink display, and is the first e-reader to run on Google's Android Operating system.

There is something instantly amazing about the nook, but it's not because of a single, readily visible feature. It's the fact that Barnes & Noble has combined the feel of two extremely popular devices both regarded as total "walled gardens" -- Apple's iPhone and Amazon's Kindle -- and effectively mashed them up in the open source Android framework. The result is a compelling new take on the e-book experience that has been more or less homogenous across the many devices currently available.

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