YouTube gets tougher with Premium Family plan restrictions
It was inevitable that it would happen one day, and that day appears to have arrived. YouTube is getting stricter about how a Premium Family plan can be used.
The rules that apply to YouTube Family Premium are not changing, but YouTube is now seemingly enforcing restrictions that it was previously happy to turn a blind eye to.
Google is making it harder to block ads on YouTube
Anyone using a third-party app to block ads on YouTube is likely to find that their viewing is interrupted. Google has announced that it is further clamping down on ad-blocking tools which are seen by many people as a handy way to avoid paying for YouTube Premium.
The company says that by blocking ads with apps that violate its terms of service, users are starving creators of an income stream and, of course, failing to line Google's pockets.
YouTube toughens its stance on blocking ad blockers
Ad blockers tend to make the internet a more palatable place to explore, but in recent times there has been an increase in ad block detection. Coupled with this has been the introduction of nag screens or content being rendered inaccessible until ad blocking is disabled.
YouTube is one of many big-name sites to have ramped up its efforts to discourage -- and ultimately stamp out -- the use of ad blockers. Now the company is expanding its attack on users who try to avoid ads, and is using the effort to simultaneously promote YouTube Premium.