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How synthetic data can unlock and help monetize information [Q&A]

Faceless

Big data offers major opportunities for many industries. But in areas like finance where personal information is involved using the information raises worries about privacy.

One solution to that is to anonymize the information in some way. To discover more about how this works we spoke to Randy Koch the CEO of ARM Insight, a company pioneering the use of synthetic data and assisting more than 1,000 financial institutions to monetize their data safely.

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The rise of first-party data: Why quality matters over quantity

Digital data

For years, digital marketers have paid hand over fist in the digital gold rush for data. Instead of a tangible product, tech companies earn millions in revenue from the data they collect on previous, current and future digital consumers. But digital marketers seeking to gobble up as much data as they for their campaigns, while not stopping to consider the source of or methods used to collect it, are taking the wrong approach. The age-old mantra of "quality over quantity" has never been more relevant in online advertising, and marketers must quickly and fully embrace first-party data or risk their digital campaigns (and bottom lines) falling flat.

The primary reason to use first-party data over third party data from data marketplace platforms is simple: it’s better. Publishers, apps and ad platforms alike can gather first-party data directly from their audiences and customers, whether that data be purchases, app downloads, in-app actions, social media interactions, or subscriptions. This data comes directly from the source, making it as precise and accurate as possible. This is in stark contrast to third party data, which is aggregated from multiple platforms and combined into a larger data set where buyers generally do not know the exact sources of their data.

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How, what, where, when, and why of experimentation

Every new feature starts as an idea. Not all ideas are good ideas. Therefore, not every new feature is a good idea. So how do you know which feature is a good idea and which one isn’t? You experiment.

The idea of experimenting on users or in production may sound scary and complicated, but it doesn’t have to be. The questions below shed some light on common questions surrounding experimentation and can help you determine if experimentation is right for you.

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Amazon fights Microsoft's JEDI contract win in court over bias claims

Amazon parcels

When Microsoft was awarded the controversial $10 billion JEDI contract by the US Department of Defense, many people voiced surprise -- including rival bidder Amazon.

Now Jeff Bezos' company is heading to court, claiming that the process of choosing who to assign the contract to was biased. But these claims have been denied, with the Department of Defense saying there was no outside influence involved in the decision.

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Best Windows 10 apps this week

Three-hundred-and-sixty-one in a series. Welcome to this week's overview of the best apps, games and extensions released for Windows 10 on the Microsoft Store in the past seven days.

Home and Pro editions of Windows 10 1803 are no longer supported and Microsoft may push the May 2019 update to systems that still run the unsupported version.

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Google is rolling out RCS messaging to Android users in the US

Google RCS messaging

The rollout of the successor to SMS is now underway in the US. Having brought RCS (Rich Communication Service) to the UK, Mexico and France, Google has started to deploy it in America.

The move comes as Google's frustration at carriers' apparent unwillingness to commit to RCS boiled over, leading the company to take the bull by the horns and start to push its own implementation of the standard.

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MSI Cubi 5 should make an excellent mini Linux computer

If you want a basic Linux desktop, you can never go wrong with an all Intel-based mini computer -- such as that company's own NUC line. Things typically work without issue -- an Intel Wi-Fi card, for instance, shouldn't give you any headaches on Linux.

Intel is not the only game in town, however. Other companies manufacture and sell mini desktop computers too. Today, MSI unveils its latest, and it looks like a real winner. Called "Cubi 5," it comes with 10th gen Intel Comet Lake processors, USB-C, and supports Wi-Fi 6 (802.11ax).

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Almost three quarters of retailers have been victims of cyberattack

Cyber attack

Some 72 percent of retailers globally have experienced a cyberattack, with 61 percent experiencing one in the last year, yet 50 percent don't have a response plan in place to deal with data breaches.

This is among the findings of a new study carried out by the Ponemon Institute for Keeper Security, which also shows the average cyberattack on a retailer involving the loss of customer/employee data results in 7,772 individual records lost or stolen, with an average price tag of $1.9M from the disruption of normal operations.

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Is dark data valuable?

A tsunami of dark data is coming -- data that has never been analyzed, tagged, classified, organized, evaluated, used to predict future states, control other processes or has been put up for sale for others to use. So, what do we do with this data? First, we have to understand that exponentially more is coming. We see this in autonomous technology as vehicles generate four thousand gigabytes per day.

Also data is becoming more complex, as most of it is already in in video or other complicated forms. Seemingly free storage is encouraging people to store more and defer deletion.

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Get 'Office 2019 for Dummies' ($29.99 value) FREE for a limited time

As the world’s leading suite of business productivity software, Microsoft Office helps users complete common business tasks, including word processing, email, presentations, data management and analysis, and much more.

Whether you need accessible instruction on Word, Excel, PowerPoint, Outlook, or Access -- or all of them -- Office 2019 for Dummies makes it much easier.

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Alienware Aurora Ryzen Edition desktop brings hardcore AMD processing to gamers

Earlier today, we shared that the all-new Alienware Aurora Ryzen Edition desktop would be equipped with HyperX Fury memory. But wait -- what exactly is this new computer? It is actually quite monumental. You see, after a long hiatus, Dell's gaming brand, Alienware, is once again using AMD processors! AMD is definitely making big moves these days, as it is finally being used by Microsoft with Surface Laptop too. Intel must be worried, but I digress.

The Alienware Aurora Ryzen Edition desktop can be configured with a new 3rd generation AMD Ryzen processor, starting at the AMD Ryzen 5 3500 and going all the way up to the monster Ryzen 9 3950X. The HyperX memory starts at just 8GB running at 2666MHz, but you can bump that up to a max of 64GB at 3200MHz. Both AMD and NVIDIA graphics cards are available too, with the top model being the  GeForce RTX 2080 Ti with 11GB of GDDR6. Storage ranges from 512GB to 2TB.

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Microsoft kills off My People, deprecates other Windows 10 features

Microsoft rolls out two feature updates a year for Windows 10, although the latest release, the November 2019 Update (1909)  -- out now -- is more of a system pack.

While the software giant adds new features in these releases, it also removes some, and deprecates others. It has updated its list of features that are no longer being developed for one reason or another, and this time around that list includes My People.

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Consumers put banks in the frame for holiday shopping fraud

holiday shopping

As we head into the peak holiday shopping season, 66 percent of Americans believe they could easily become a victim of fraud, while another 65 percent think they are at a higher risk of having their financial information exposed as a result of their holiday shopping.

A new report from digital risk protection company Terbium Labs also shows that 68 percent would hold their bank at least partly responsible for fraudulent activity, no matter how the compromise occurred.

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Microsoft .NET Framework Repair Tool updated to support new versions

Microsoft published an updated version of the company's .NET Framework Repair Tool this week; the new version supports newer versions of the Microsoft .NET Framework, in particular versions 4.6.2, 4.7, 4.7.1, 4.7.2 and 4.8, which older versions did not support.

Administrators may download the latest version of the application from the Microsoft website. The list of supported .Net Framework versions is available on the same page and links are provided to download these to the local system (which is useful when the program is run in offline mode).

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Alienware Aurora Ryzen Edition gaming desktops have HyperX FURY DDR4 RAM

There are two types of PC gamers -- those that build their own computers and those that buy them pre-built. Neither approach is "better," but still, I typically build my own. Why? Well, I like to make sure that I am getting quality components. For instance, I don't want to get stuck with low quality RAM, storage, or a power supply.

Dell's Alienware line of computers are usually comprised of quality components, and today, we learn that its new Aurora Ryzen Edition gaming desktops will have superior memory. You see, these new computers will use high-end HyperX FURY DDR4 RAM. These are memory modules that in-the-know system builders would choose.

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