The Deep Tech revolution -- Part 4: Tutorials and demos
How do you explain something completely disruptive and possibly complex to someone? How do you make them understand that this new paradigm or groundbreaking technology that they have never heard of is going to be a game changer for them or their company? That's often something difficult to communicate, especially for Deep Tech companies looking to disrupt entire industries with their work. Introducing new and improved ways of doing something people have grown familiar with, might be even harder to achieve if you have to change people's beliefs and long established habits.
Technology lives on continuous development and innovation, but sometimes announcing big changes to the public, even the core technical audience one would expect with Deep Tech companies, requires an ‘educational’ approach. That's easy to say, much harder to achieve.