GIPHY

Facebook buys GIF service GIPHY and will integrate it with Instagram

Facebook has acquired GIPHY, the GIF-making and sharing service. Although full details have not been officially revealed, the deal is estimated to have cost the social networking giant in the region of $400 million.

The main plan for Facebook is to integrate GIPHY into Instagram, but there will also be further integration into other Facebook services such as WhatsApp and Messenger.

By Sofia Elizabella Wyciślik-Wilson - May 16, 2020

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GIPHY

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