Starting next month, we'll see independently audited viewing figures for Netflix shows
Streaming video giant Netflix has signed up as a member of Barb (Broadcasters' Audience Research Board) in the UK. This means that starting in November we will have access to independently audited viewing figures for Netflix shows.
The numbers will make for interesting reading as, until now, this is data that Netflix has been very secretive about. But with an ad-supported tier due to be launched, advertisers will require details about the number of people they can expect to reach with their advertisements.