Spotify has an intriguing new incentive to become a Premium subscriber
A lack of ads and unlimited track skipping are both pretty good reasons to cough up for a Spotify Premium subscription, but for some people it is not enough.
The streaming audio service apparently agrees that paying subscribers do not currently get enough for their outlay and is adding features to increase value for money. So, what does Spotify think will entice would-be subscribers into taking the plunge? New control buttons; buttons most people would reasonably expect to be included in an audio app as standard, rather than as a premium feature.