Square's rebranding as Block could signal a move into crypto
Having stepped down as CEO of Twitter, Jack Dorsey is not done with change. His other company Square has just announced that it is changing its name to Block -- something it says "differentiates the Square brand, which was built for the Seller business, from the corporate entity".
With the rebranding there will be no organizational changes; Square, Cash App, TIDAL, and TBD54566975 will continue to maintain their respective brands. While a press release expresses some of the thinking behind the change in name, many believe it is also a reference to blockchain, and could signal a move into cryptocurrencies.